CHATSWORTH, Calif., Oct. 17, 2013 /PRNewswire/ -- More than 350 salons will band together in solidarity on Tuesday, October 22 for the second annual Caring is Sexy Cut-A-Thon, a marathon styling event organized by hair care brand Sexy Hair in support of Breast Cancer Awareness Month. Sexy Hair will donate 100% of the proceeds from each Cut-A-Thon appointment to Look Good Feel Better, a nonprofit organization that helps hundreds of thousands of women who are undergoing cancer cope with the devastating appearance-related side effects of treatment since the program began.
Last year, the first ever Caring is Sexy Cut-A-Thon raised more than $115,000 for Look Good Feel Better in just one day, thanks to the compassionate participation from salons across the United States. This year, salons and stylists will continue their commitment and encourage people everywhere to help Sexy Hair surpass last year's sizable donation by making an appointment for a haircut on Tuesday, October 22. A percentage of proceeds from each haircut will benefit the cause.
"After the widespread success of last year's Cut-A-Thon, we continue to be extremely proud that our salons and stylists have come together yet again to pay it forward on October 22," said Karl Heinz Pitsch, President and CEO of Sexy Hair. "Unfortunately, too many families are touched by the effects of cancer in this country. Sexy Hair is known for its creativity and celebration of individuality—we also value community and it is our hope to show just how sexy caring can be."
Sexy Hair has been a partner of Look Good Feel Better since 2009, raising close to half of a million dollars for the cause in that time. The second annual Caring is Sexy Cut-A-Thon reaffirms Sexy Hair's relationship with Look Good Feel Better and its commitment to the fight against breast cancer, while spreading the brand's mission to share "sexy" confidence with others by feeling and doing good. Throughout the year and into 2014, Sexy Hair will continue its dedication to cancer awareness with additional programs and new products.
For a full list of participating salons and to learn more about the brand please visit www.sexyhaircutathon.com.
About Sexy Hair
Founded in 1998, Sexy Hair has become a "must have" for leading Hollywood celebrities including Jennifer Lopez, Angie Harmon and Uma Thurman. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in more than 45 countries and 60,000 licensed salons across the U.S. Widely known for its "big red can," Sexy Hair Concepts® LLC is one of the fastest growing beauty care companies that create hair products that do what they say and say what they promise. It is the #1 hairspray brand in the U.S. with one can sold every four seconds. In 2013, Sexy Hair continued to make history announcing global hair icon Marilyn Monroe™ as the brand's ambassador, embodying the brand's tagline "Styles Change. Sexy is Forever." For more information on all Sexy Hair products and where to find them, please visit www.sexyhair.com or call (800) 848-3383. You can also visit us on Facebook.com/SexyHair and on Twitter @SexyHair.
About Look Good Feel Better
The Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation's largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians. For more information about Look Good Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org.
SOURCE Sexy Hair