CHATSWORTH, Calif., Nov. 19, 2015 /PRNewswire/ -- Rebellious and sexy are about to collide. Today, on International Men's Day, Sexy Hair, the professional hair care brand and creator of the best-selling and award-winning Big Sexy Hair Spray & Play hairspray, is proud to announce cultural icon James Dean as the new ambassador for the brand's Style Sexy Hair line beginning in April 2016. This partnership will pay homage to Dean's iconic, brooding look with a multi-tiered marketing campaign, including use of Dean's name and photos in advertising, online, in-store and public relations efforts.
"James Dean's sexy-cool look is a forever-classic, much like our 'big red can,'" said Jennifer Weiderman, Vice President of Marketing and Education for Sexy Hair. "We are excited to partner with one of the greatest style icons of our time that encompasses the same confidence, flare and attitude that Sexy Hair products instill in its users."
For decades, James Dean has been recognized as the epitome of "cool," with a devil-may-care demeanor and suave style. His voluminous, perfectly coiffed hair has transcended decades of fashion and trends, and became a trademark all its own. Now, 60 years after his death, James Dean remains one of Hollywood's most enigmatic icons, and "The James Dean" is still one of the most desired hairstyles today.
"The cooperation with the James Dean brand will allow Sexy Hair to put focus on our many successful male grooming products like Hard-Up, Slept-In and Frenzy and further expand in the men's hair segment," said Karl Heinz Pitsch, President and CEO at Sexy Hair. "James Dean's spectacular legacy will invigorate the Style Sexy Hair collection and further position our brand as a leader in hairstyling products."
The James Dean marketing campaign, commissioned by Sexy Hair, will include a series of print and digital ads featuring famous James Dean photographs, images and quotes. Debuting in April 2016, the advertising will feature Dean alongside Style Sexy Hair products, ideal for men everywhere to tap into their inner cool. His signature, relaxed style will influence the Style Sexy Hair line, on the brand's website SexyHair.com, and social media channels including Facebook, Twitter and Pinterest.
About Sexy Hair
Founded in 1998, Sexy Hair has become a "must have" for leading Hollywood celebrities including Jennifer Lopez, Ashley Tisdale and Lauren Conrad. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in 54 countries and 60,000 licensed salons across the U.S.
Widely known for its "big red can," Sexy Hair Concepts® LLC is one of the fastest growing beauty care companies that create hair products that do what they say and say what they promise. It is the #1 hairspray brand in the U.S. with one can sold every four seconds. For more information on all Sexy Hair products and where to find them, please visit www.sexyhair.com or call (800) 848-3383.
SOURCE Sexy Hair