Sexy Hair Partners with PowaTag to Become the FIRST Professional Beauty Company to Debut One-Touch Shopping in a Major US publication

Shopping has a new platform as luxury hair care brand introduces PowaTag technology in Cosmopolitan Magazine

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Apr 08, 2015, 09:00 ET

CHATSWORTH, Calif., April 8, 2015 /PRNewswire/ -- Luxury beauty fans will be able to experience the next evolution in shopping this month as leading professional hair care brand Sexy Hair partners with innovative mobile platform PowaTag to merge traditional media with advanced mobile shopping technology in Cosmopolitan.

Anyone picking up the May issue of Cosmopolitan, hitting newsstands on April 14^th, will be able to instantly purchase Sexy Hair's best-selling and award-winning Big Sexy Hair Spray & Play hairspray in seconds with their smartphone, simply by scanning the special ad. Sexy Hair is the first beauty brand to implement PowaTag's acclaimed instant-shopping technology in a major U.S. magazine, simultaneously bringing the power of digital advertising to print and establishing a new standard in the mobile beauty marketplace.

"Advertising in the top fashion and beauty magazines has always been a guaranteed way to reach our target audience, but this new technology takes this to the next level," said Jennifer Weiderman, VP of Marketing and Education for Sexy Hair. "Print ads have traditionally centered on piquing the reader's interest and building towards a future purchase later on – the potential reach is huge, but the actual sales conversion is out of our hands. Our partnership with PowaTag removes the uncertainty by enabling anyone who sees the ad to instantly complete the purchase as soon as the impulse strikes. Sexy Hair strives to be on the forefront of innovation and the possibilities here are endless, so this partnership was the ideal match."

"Sexy Hair is in good company with several other professional beauty brands who have partnered with Powatag, but Sexy Hair will be the first to execute in consumer print advertising," said Jill Pauley, Director of Ecommerce at Sexy Hair. "We're excited to see how it performs."

Dan Wagner, CEO and Founder of Powa Technologies, agrees this is a huge opportunity for the beauty industry, adding: "Cosmopolitan reaches more than three million readers in America with every issue, so transforming their previously passive ads into an interactive virtual store will enable Sexy Hair to reach a huge number of customers. Today's increasingly tech-savvy consumers want to engage and shop on their own terms, in their own time, and they are drawn to brands that bring them innovative new ways to meet their demands. Giving their fans a new way to shop through the pages of a leading publication puts Sexy Hair ahead of the competition. We are establishing a new form of commerce that will turn the advertising world on its head."

Readers can download the free PowaTag app and purchase a product from the magazine at their leisure. This platform helps Sexy Hair connect with customers anytime, anywhere, giving users the chance to explore the brand and deepen engagement beyond the typical online purchasing process.

The Sexy Hair and PowaTag partnership is at the forefront of growing global momentum in the use of innovative mobile solutions to drive instant global transactions with beauty and luxury products.

Be on the lookout for the Sexy Hair PowaTag ad in the May issue of Cosmopolitan magazine. For more information on Sexy Hair, and to shop the full Sexy Hair product collection online, visit: www.SexyHair.com.

About Sexy Hair
Sexy Hair was founded in 1999 by Los Angeles Hair Stylist Michael O'Rourke. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in more than 45 countries and 60,000 licensed salons across the U.S. Widely known for its "big red can," Sexy Hair is the #1 hairspray brand in the United States. In 2013, Sexy Hair continued to make history announcing global hair icon Marilyn Monroe as the brand's ambassador, embodying the brand's tagline "Styles Change. Sexy is Forever." For more information on all Sexy Hair products and where to find them, please visit www.sexyhair.com or call (800) 848-3383. You can also visit us on Facebook.com/SexyHair and on Twitter @SexyHair.

About Powa Technologies
Powa Technologies is an international commerce specialist that creates technologies that enable a seamless consumer experience across all purchase channels: online, offline and everywhere. With its next-generation solutions PowaTag, PowaPOS and PowaWeb, Powa removes the final barriers to instant global transactions through a revolutionary instant mobile payment technology, the first fully integrated tablet POS platform, and advanced cloud-based ecommerce solutions. Significant investment capital has accelerated company growth, attracting the industry's finest subject matter experts to conceive, build and deploy innovative commerce technology at the heart of both merchants' and brands' future omni-channel selling strategies. Powa Technologies is headquartered in London, UK, with offices in New York, Atlanta, San Diego, Miami, Toronto, Paris, Madrid, Stockholm, Berlin, Amsterdam, Milan, Hong Kong, Taiwan, Singapore and Shanghai.