FORT LAUDERDALE, Fla., Jan. 17, 2011 /PRNewswire/ -- SFN Group, Inc., and its family of specialty brands SourceRight Solutions, Tatum, Technisource, Mergis Group, Todays Office Professionals and Spherion Staffing today announce the January 31st launch of Bestsellers, its new multi-generational dramedy series about five modern professional women balancing life and career.
Created and written by Susan Miller and directed by Tina Cesa Ward, the team behind the award-winning drama series Anyone But Me, Bestsellers stars Alice Barden, Mandy Bruno (Guiding Light), Cathy Curtin (Nickelodeon's The Naked Brothers Band), Natalie Kuhn and Dena Tyler are members of an eclectic book club who discuss more about their own lives during their weekly gatherings than of the characters in the books they're reading.
Bestsellers is the second original web series to be produced on behalf of SFN Group by agency partner CJP Communications. Spherion Staffing Services, a unit of SFN Group, is commonly credited with sponsoring the web's first branded original series: The Temp Life, in 2006. Currently in its fifth season, The Temp Life is now the web's longest-running brand-sponsored series, having garnered tens of millions of views and numerous awards over the course of its run.
"Our goal as a workforce organization and employer is to provide employment opportunities that celebrate and support the advancement of women at every stage of their career, and Bestsellers perfectly embodies that message," said Roy Krause, president and CEO of SFN Group, Inc. "The characters portrayed in this series: the entrepreneur, the IT consultant, the freelance blogger, the accounting executive, the HR expert - they represent a cross-section of the professional women SFN Group employs every day, striving to achieve their personal and professional goals."
SFN Group has also partnered with two of the country's most well-known women's organizations to promote and support the Bestsellers series, and the messages it conveys to women in the workplace - Women Executive Leadership, Inc. (WEL), a non-profit organization of businesswomen whose primary purpose is to increase the number of women serving on corporate boards and in executive leadership positions by recognizing and connecting accomplished women and further expanding their influence within their respective business communities; and Women In Technology International (WITI), the world's leading trade association for tech-savvy women whose goal is to empower women in business and technology to achieve unimagined possibilities.
Bestsellers will premiere across multiple online, mobile and VOD platforms including YouTube and iTunes, with additional distribution partners to be announced in coming weeks.
About SFN Group, Inc.
SFN Group is a strategic workforce solutions company that provides professional services and general staffing to help businesses more effectively source, deploy and manage people and the work they do. As an industry pioneer, SFN Group has sourced, screened and placed millions of individuals in temporary, temp-to-hire and full-time jobs for more than 60 years.
With approximately 550 locations in the United States and Canada, SFN delivers strategic workforce solutions that improve business performance. From outsourcing to technology to professional services to staffing, SFN delivers the best combination of people, performance and service to improve the way work gets done. It provides its services to approximately 8,000 customers, from Fortune 500 companies to a wide range of small and mid-size organizations. The company employs more than 160,000 people annually through its network and is one of North America's largest employers. SFN provides its solutions through a family of specialized businesses: Technisource, Tatum, The Mergis Group, Todays Office Professionals, SourceRight Solutions and Spherion Staffing Services.
To learn more, visit www.sfngroup.com .
SOURCE SFN Group, Inc.