PRINCETON, N.J., April 5, 2012 /PRNewswire/ -- Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies, today announced that Managing Partner Shannon Hartley has been appointed Vertical Leader for the agency's Healthcare practice. She had served as acting leader since August 2011.
Hartley, who joined Rosetta in 2006, will be responsible for developing and guiding strategies, services, products and positioning of Rosetta's healthcare industry vertical, the agency's largest. She previously led key accounts across the entire healthcare vertical. Hartley will report to Rosetta CEO Chris Kuenne and will continue to be based in the agency's Princeton headquarters.
"Shannon's contributions to our success are significant, and she exemplifies the leadership we need to compete and win in the marketplace," said Kuenne. "She is a passionate competitor as well as an insightful advisor who has the ability to inspire her team."
Shannon Hartley joined Rosetta from Bristol-Myers Squibb, where she led global market research teams in the neuroscience, cardiovascular and consumer medicines businesses. While at Rosetta, she has developed and led strategic market insight work that enabled pharmaceutical and biotech clients to identify new market opportunities and assess the commercial opportunity for new claims, new indications and new products. She has led client teams across a broad range of therapeutic areas, medical devices and consumer health and wellness products.
Under Shannon's leadership, Rosetta was able to develop the first iPad app within the pharmaceutical industry and has continued to drive business impact for clients with insight driven, innovative apps that support selling, internal communications, relationship marketing and convention engagement across healthcare.
Hartley is a strong advocate for women's initiatives and is a founding member of the Publicis Viva Women initiative and the Rosetta Women's Network. She is also an active member of the Healthcare Businesswomen's Association (HBA).
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age's 2011 Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.
For more information, visit www.rosetta.com.