SHAPE Magazine Launches "Shape Your Life" Custom iPad® Edition

NEW YORK, Nov. 22, 2011 /PRNewswire/ -- SHAPE, the leading active lifestyle magazine for women, is excited to announce the release of the "Shape Your Life" app, a custom publication digital edition for the iPad, powered by Revlon and offered free to consumers.

The "Shape Your Life" custom iPad edition provides users with inspirational content in a unique and interactive format, marking the culmination of SHAPE and Revlon's highly successful year-long multimedia partnership.

"During the last year, Revlon and SHAPE have enjoyed a tremendous partnership.  With their stand-out franchise positioning opening our 'Shape Your Life' section of the magazine each month, Revlon has helped our readers truly shape their lives this year.  We've executed this program in print, online and out-of-home, as well as in a series of live events known as 'Revlon Shape Your Life Socials'," commented Brian Gruseke, Vice President, Publisher and Director of Corporate Sales. "We now bring the Revlon experience to the SHAPE consumer in a tablet format and could not be more excited.  It's an informative, fun and engaging platform that allows Revlon to further position themselves as a core solution to our readers' lives."

The launch underscores American Media, Inc.'s continued commitment to providing its consumers with cutting-edge digital initiatives and a multi-platform, diversified range of content.

The "Shape Your Life" app features include: SHAPE's favorite time-tested beauty products, expert style advice, get-the-look videos offering beauty tips for all of life's biggest moments, the latest diet and nutrition news including the best foods to eat at specific ages, and exclusive access to the "Women in Action" panel which discuss topics ranging from career and relationships to beauty, style and entertaining.

SHAPE is the "how to look and feel amazing" resource of active, confident women everywhere, helping readers achieve balance in all areas of their life by providing trusted wellness information, sophisticated style editorial and steps for positive change in every issue - not only inspiring women to set life-improving goals, but also providing the tools necessary to reach them.

SHAPE and Revlon have partnered over the course of the past year on the "Shape Your Life with Revlon" multimedia program.  Built off the strength of the magazine's "Shape Your Life" editorial section, the program has aligned Revlon with exciting content, touching all facets of the Revlon woman's life – from relationships and friendship, to beauty and career.  Through multiple media touch points over the year, SHAPE and Revlon have helped readers achieve their desired look for life's biggest moments and provided them with the inspiration they need to power their world. 

This new SHAPE application for the iPad will reach women all over, from online communities like Facebook and Twitter to video hubs such as YouTube, allowing even more readers to access SHAPE's award winning content.

About American Media, Inc.

American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.

AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions.  Playboy is one of many publishers who have taken advantage of these additional services.

SOURCE SHAPE