SHAPE Magazine Partners With Zumba Fitness to Stream Zumba Fitness-Concert™ Live From London This Friday
Viewers Invited to Live Stream Feb. 24 Concert on SHAPE's Facebook Page
NEW YORK, Feb. 21, 2012 /PRNewswire/ -- SHAPE, the leading active lifestyle magazine for women, will be the first-ever media outlet to live stream a Zumba Fitness-Concert™ at this weekend's inaugural Zumba Instructor Conference in London. Miami-based Zumba Fitness—the global phenomenon famed for fusing fitness, entertainment and culture into "exercise in disguise"—will produce the Fitness-Concert which is an interactive, multisensory dance party set to global rhythms. Zumba® fitness creator Beto, accompanied by celebrity instructors and musicians from around the world, will perform contagious choreography in a lively setting filled with cutting-edge technology, lights and music along with more than 2,500 Zumba fans dancing in sync while torching calories. SHAPE will live stream the 90-minute Zumba-Fitness concert this Friday, Feb. 24, at 3:30 PM EST at www.facebook.com/SHAPEmagazine.
"SHAPE and Zumba Fitness are a well matched team -- we are proactive about making health and fitness enjoyable and enable people to live healthier and active lifestyles," said Jeffrey Perlman, Chief Marketing Officer of Zumba Fitness. "That's why we are proud to be partnering with SHAPE and live streaming the Zumba Fitness-Concert to their Facebook page. It's another way to show people all around the world how exercise can be an exhilarating experience."
Zumba Fitness is recognized worldwide as the leading player in the fitness industry with its 12 million participants taking classes each week in 125 countries. The Fitness-Concert will incorporate rhythms that span the globe—including Samba, Salsa, Merengue, Hip-Hop, African Beats, Belly Dancing, and Reggaeton—and the live-from-London stream will also feature a surprise live musical act.
"At SHAPE, our goal is to always promote the latest and greatest fitness movements," said Tara Kraft, Editor-in-Chief of SHAPE. "The popularity and power of Zumba Fitness cannot be denied – it has swept the nation and the globe. As a result, we are thrilled to partner with Zumba on this effort and look forward to continuing our relationship with joint projects in the future. I'm also delighted to announce that SHAPE has added a Zumba class locator to SHAPE.com to satisfy Zumba enthusiasts everywhere, as it is our goal to always service the needs of our readers."
SHAPE is the official U.S. media partner for this weekend's inaugural Zumba Instructor Conference in London. In addition to viewing the Fitness-Concert, visitors to www.facebook.com/SHAPEmagazine will find prominently featured on SHAPE.com a class locator for Zumba Fitness – making it easy for SHAPE readers to find a class in any location. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com.
About Zumba Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, SHAPE, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
SOURCE American Media, Inc.
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