"Margaret was instrumental in integrating all of our brands into one and this promotion is recognition of her leadership and proven ability to scale as Shapiro+Raj continues to grow. A big part of our offering is connecting the dots between what people think, feel, say and do. Margaret's background in behavioral sciences is a fantastic fit," said Zain Raj, Chairman and CEO of Shapiro+Raj.
In her role, Dr. Mueller will lead client teams to deliver powerful insights and inspired ideas. She will help identify and develop innovative ways to deliver business-building insights for the firms' Fortune 500 clients. She will also collaborate with other company leaders in further developing the Digital Insights and Intelligence Practice.
"As a social scientist at heart, it is exciting to see the world of insights and ideas open up in a way never before seen. Shapiro+Raj has been my home for the last 13 years and it's a privilege and honor to take on this new role. I am excited to work with Zain and the leadership team in launching this new model of consultancy to the world."
Margaret holds a Ph.D. in Sociology from University of North Carolina at Chapel Hill, an M.A. in Social Science from the University of Chicago, and a B.S. in Psychology from the University of Illinois at Urbana-Champaign.
She has received research awards from The National Institutes of Health, Harvard University, and the University of North Carolina at Chapel Hill, and is the founding Alumni Board President for the MAPSS program at U of C.
For more information on Shapiro+Raj visit www.shapiroraj.com
Shapiro+Raj is the sixth-largest independent insights and inspiration company in North America. Our mission is to help Fortune 500 clients find new and different ways to grow their brands in today's continually reshaping landscape. We have integrated behavioral science principles with behavioral economic capabilities and battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say and do. The results are powerful commercially viable insights that open up new pathways for growth. Headquartered in Chicago, the firm has offices in New York, Dallas, and Pune, India.
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