Shareablee Ranks Top 10 Sports Media Brands in February 2016

ESPN, Bleacher Report and FOX Sports dominate the Top 10; Sports media brands see 74 percent growth in engagement year over year

Mar 10, 2016, 09:00 ET from Shareablee Inc.

NEW YORK, March 10, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with FOX Sports, NBA, Bleacher Report, Johnson & Johnson, NFL, Hearst Corporation and Luxottica, among others, today released a February 2016 ranking of the most socially engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties' main flagship pages and ancillary pages, reflects a total of 301 million social actions across Facebook, Twitter, Instagram and YouTube (excluding views). This was a 74 percent year over year growth, driven by a 261 percent growth on Instagram. Engagement on video content accounted for 24 percent of total social actions. Sports media brands represented 4 percent of all social actions taken on content published by U.S. brands in February.

ESPN ranked number one overall with 132.5 million total social actions, topping Facebook with 35.3 million actions, Twitter with 9.5 million actions and Instagram with 87.7 million actions. ESPN also captured the most social amplification (shares and retweets) of any media brand with 5.7 million shares and retweets on Facebook and Twitter. Bleacher Report captured the most Facebook video actions at 9.1 million. FOX Sports ranked number one on YouTube with 117 thousand actions excluding views. Turner Sports saw the largest growth of any Top 10 sports media brand at 44 percent, driven by NBA on TNT's 134 percent growth in February compared to January.

Shareablee Social Scorecard: Top 10 U.S. Sports Media Brands in
February 2016

February 1 – February 29, 2016

Rank

Brand

Total

Actionsi

Facebook

Twitter

Instagram

YouTube

Total

Contentii

Facebook

Twitter

Instagram

YouTube

Actions to
Fans Indexiii

Facebook

Twitter

Instagram

YouTube

% Engagement
from Videoiv

Facebook

Twitter

Instagram

1.

ESPN

132.5M

22,759

179

18%

2.

Bleacher Report

43.7M

7,280

511

44%

3.

FOX Sports

30.2M

50,880

124

20%

4.

Turner Sports

26.2M

5,295

275

34%

5.

The Enthusiast Network

20.8M

10,486

213

24%

6.

CBS Sports

9M

8,095

297

6%

7.

NFL Media

6.5M

2,543

189

13%

8.

beIN Media Group

6.2M

4,101

74

23%

9.

NBA.com

4.2M

2,853

477

6%

10.

Sports Illustrated

3.4M

4,484

64

6%

i Total actions metric includes the total volume of post-level likes, shares, retweets, and comments for all properties under each brand across platforms.
ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.
iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties under the sports media in the time period, divided by the total fan count of all properties under the brand. This value is then set as an index against all U.S. Sports Media brands.
iv Percent of Engagement from video metric is the percentage of total actions that were brought in by video posts and tweets across Facebook, Twitter and Instagram.

Other notable findings include:

  • The Top Five Sports Media Brands on Facebook: ESPN (35.3 million actions), FOX Sports (27.3 million actions), Bleacher Report (20.8 million actions), Turner Sports (12.8 million actions), CBS Sports (8.4 million actions)
  • The Top Five Sports Media Brands on Twitter: ESPN (9.5 million actions), Bleacher Report (3.6 million actions), Turner Sports (1.2 million actions), FOX Sports (1 million actions), NFL Media (597 thousand actions)
  • The Top Five Sports Media Brands on Instagram: ESPN (87.7 million actions), Bleacher Report (19.2 million actions), The Enthusiast Network (14.2 million actions), Turner Sports (12.2 million actions), beIN Media Group (3.3 million actions)
  • The Top Five Sports Media Brands ranked by video engagement: ESPN (24.5 million actions), Bleacher Report (19.3 million actions), Turner Sports (8.9 million actions), FOX Sports (5.9 million actions), The Enthusiast Network (5 million actions).

Shareablee will be presenting the full findings via webinar on Tuesday, March 15, and is currently accepting registrants. View registration details by clicking here.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402

 

SOURCE Shareablee Inc.



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