Shareablee Ranks Top Ten TV Networks in December 2015

ESPN dominates the Top Ten; Travel Channel sees largest growth in December

Jan 20, 2016, 09:00 ET from Shareablee Inc.

NEW YORK, Jan. 20, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released an December ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 551.9 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube (excluding views). Engagement for TV networks grew 4 percent compared to December 2015, due to a 12 percent increase on Instagram.

ESPN ranked number one on Facebook with 35.2 million actions, Twitter with 27.5 million actions, and Instagram with 85.8 million actions. ESPN also captured the most social amplification (shares and retweets) of any TV network with 7.7 million shares and retweets on Facebook and Twitter. NBC ranked number one on YouTube with 2.1 million actions excluding views, and also ranked number one on Tumblr. Fox News topped the news category with 32.2 million actions and also captured over 6.4 billion Facebook impressions, the most of any TV network during the month of December. Travel Channel saw the largest growth at 697 percent, driven by a 70 percent increase in Facebook posts resulting in a 106 percent growth in Facebook actions.

Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence

December 2015

Rank

Network

Total

Actionsi

Facebook

Twitter

Instagram

YouTube

Tumblr

Total

Contentii

Facebook

Twitter

Instagram

YouTube

Tumblr

Actions to Fans Indexiii

Facebook

Twitter

Instagram

YouTube

 

Fans & Followersiv

Facebook

Twitter

Instagram

YouTube

 



Category Average

6.6M

3,202

100

36.7M


1.

ESPN

133.7M

18,863

624

130.1M


2.

NBC

39.2M

18,044

139

170.3M


3.

Univision

32.8M

20,055

343

57.9M


4.

Fox News

32.2M

11,807

520

37.6M


5.

ABC

31.5M

18,405

93

204,9M


6.

Telemundo

31M

19,600

377

49.9M


7.

ABC Family

27.6M

4,739

322

52M


8.

MTV

23.7M

5,940

96

149.4M


9.

E!

23.4M

6,628

290

49M


10.

CBS

20.2M

15,658

52

233.8M


i Total actions metric includes the total volume of post-level likes, shares, retweets, comments, reblogs and dislikes for all properties under each brand across platforms.

ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.

iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. (Does not include Tumblr.)

iv Total fans/followers includes average fans/followers for all properties under each brand as of December 31, 2015. (Does not include Tumblr.)


Other notable findings include:

  • The Top Five TV shows by engagement: SportsCenter, ESPN (74.6 million actions), The Good Morning America, ABC (6.7 million actions), Today Show, NBC (6.3 million actions), The Tonight Show Starring Jimmy Fallon, NBC (5.4 million actions), NBC Nightly News with Lester Holt, NBC (4.4 million actions)
  • The Top Five TV Networks on Facebook: ESPN (35.2 million actions), Fox News (29.4 million actions), NBC (27.5 million actions), Telemundo (26.6 million actions), ABC (24.7 million actions)
  • The Top Five Networks on Twitter: ESPN (12.7 million actions), NBC (3 million actions), CBS (2.7 million actions), ABC (2.3 million actions), MTV (1.9 million actions)
  • The Top Five Networks on Instagram: ESPN (85.8 million actions), ABC Family (17.2 million actions), E! (14.5 million actions), MTV (10.4 million actions), Univision (8.5 million actions)
  • The Top Five Networks on YouTube (excluding views): NBC (2.1 million actions), CBS (1.6 million actions), ABC (630 thousand actions), FOX (574 thousand actions), CNN (270.3 thousand actions)

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402

SOURCE Shareablee Inc.



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