Shareablee Ranks Top Ten TV Networks in February 2016

TV Network video engagement grows 18 percent; Velocity sees largest growth in February

17 Mar, 2016, 09:00 ET from Shareablee Inc.

NEW YORK, March 17, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released a February ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 651 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube (excluding views). Engagement for TV networks decreased 5 percent compared to January, due to a 9 percent decrease on Instagram and 4 percent decrease on Facebook. Actions on video content for TV Networks grew 18 percent in February compared to January, and represents 22 percent of the total social actions captured by TV Networks across Facebook, Twitter and Instagram in February.

ABC ranked number one on Facebook with 39.3 million actions and also captured the most social amplification (shares and retweets) of any TV network with nearly 9.8 million shares and retweets on Facebook and Twitter. ESPN topped Twitter with 9.4 million actions and Instagram with 87.1 million actions. CBS ranked number one on YouTube with 2.8 million actions excluding views, and MTV ranked number one on Tumblr. Fox News topped the news category with 31.7 million actions. Velocity saw the largest growth at 305 percent, driven by an 84 percent increase in Facebook posts resulting in a 344 percent growth in Facebook actions.

Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network
Presence

February 2016

Rank

Network

Total

Actionsi

Facebook

Twitter

Instagram

YouTube

Tumblr

Total

Contentii

Facebook

Twitter

Instagram

YouTube

Tumblr

Actions to
Fans Indexiii

Facebook

Twitter

Instagram

YouTube

 

% Engagement
from Videoiv

Facebook

Twitter

Instagram

 


Category Average

7.3M

3,867

100

22%

1.

ESPN

127.8M

16,449

498

19%

2.

ABC

53.8M

20,718

133

40%

3.

NBC

42M

21,387

124

27%

4.

Telemundo

35.2M

24,908

343

16%

5.

MTV

31.8M

7,016

109

16%

6.

Fox News

31.7M

14,531

423

26%

7.

Univision

31.1M

23,797

272

27%

8.

FOX Sports

30.2M

51,229

324

20%

9.

E!

28.5M

8,051

291

4%

10.

FOX

27.9M

13,734

40

35%

 

i Total actions metric includes the total volume of post-level likes, shares, retweets, comments, reblogs and dislikes for all properties under each brand across platforms.
ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.
iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. (Does not include Tumblr.)
iv Percent of Engagement from video metric is the percentage of total actions that were brought in by video posts and tweets across Facebook, Twitter and Instagram.
*ABC Family was renamed and rebranded as Freeform in January 2016.

Other notable findings include:

  • The Top Five TV shows by engagement: SportsCenter, ESPN (74.3 million actions), The Walking Dead, AMC (20.2 million actions), Pretty Little Liars, Freeform (14.1 million actions), Good Morning America, ABC (13.4 million actions), Teen Wolf, MTV (9.6 million actions)
  • The Top Five TV Networks on Facebook: ABC (39.3 million actions), ESPN (31.3 million actions), NBC (30.7 million actions), Telemundo (29.7 million actions), FOX News (27.3 million actions)
  • The Top Five Networks on Twitter: ESPN (9.4 million actions), ABC (5.1 million actions), CBS (3.8 million actions), MTV (3.7 million actions), NBC (3 million actions)
  • The Top Five Networks on Instagram: ESPN (87.1 million actions), E! (19.6 million actions), MTV (17.7 million actions), Freeform (15.8 million actions), AMC (10.3 million actions)
  • The Top Five Networks on YouTube (excluding views): CBS (2.8 million actions), NBC (1.9 million actions), ABC (1.1 million actions), HBO (830 thousand actions), FOX (561 thousand actions)
  • The Top Five Networks ranked by video engagement: ESPN (24.1 million actions), ABC (20.8 million actions), NBC (10.9 million actions), FOX (9.6 million actions), Univision (8.4 million actions).

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402

 

SOURCE Shareablee Inc.



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