Shareablee Ranks Top Ten TV Networks in January 2016

TV Network engagement grows 19 percent; OWN sees largest growth in January

18 Feb, 2016, 09:00 ET from Shareablee Inc.

NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released a January ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 684 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube (excluding views). Engagement for TV networks grew 19 percent compared to December 2015, due to a 29 percent increase on Instagram, 23 percent increase on Twitter and 14 percent increase on Facebook.

ESPN ranked number one on Facebook with 35.5 million actions, Twitter with 13.1 million actions, and Instagram with 104.5 million actions. ESPN also captured the most social amplification (shares and retweets) of any TV network with nearly 8 million shares and retweets on Facebook and Twitter. NBC ranked number one on YouTube with 2.3 million actions excluding views, and MTV ranked number one on Tumblr. Fox News topped the news category with 30.4 million actions and also captured over 5.5 billion Facebook impressions, the most of any TV network during the month of January. OWN saw the largest growth at 302 percent, driven by a 26 percent increase in Facebook posts resulting in a 433 percent growth in Facebook actions, including a 463 percent growth in shares.

Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence

January 2016


Rank

Network

Total

Actionsi

Facebook

Twitter

Instagram

YouTube

Tumblr

Total

Contentii

Facebook

Twitter

Instagram

YouTube

Tumblr

Actions to
Fans Indexiii

Facebook

Twitter

Instagram

YouTube

 

Fans &
Followersiv

Facebook

Twitter

Instagram

YouTube

 



Category Average

7.9M

3,858

100

36.4M


1.

ESPN

153.1M

18,883

550

133.8M


2.

Freeform

47.9M

8,220

427

53.8M


3.

NBC

46.5M

22,072

126

176.4M


4.

ABC

39.8M

20,083

92

208M


5.

Telemundo

36.6M

20,649

340

51.9M


6.

MTV

36.5M

6,764

115

150.9M


7.

FOX Sports

33.4M

52,317

327

49.1M


8.

Fox News

30.4M

13,155

377

38.8M


9.

E!

28M

7,579

263

50.9M


10.

Univision

27.8M

21,172

225

59.4M



i Total actions metric includes the total volume of post-level likes, shares, retweets, comments, reblogs and dislikes for all properties under each brand across platforms.

ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.

iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. (Does not include Tumblr.)

iv Total fans/followers includes average fans/followers for all properties under each brand as of January 31, 2016. (Does not include Tumblr.)

*ABC Family was renamed and rebranded as Freeform in January 2016.

Other notable findings include:

  • The Top Five TV shows by engagement: SportsCenter, ESPN (88.8 million actions), Pretty Little Liars, Freeform (37.4 million actions), Teen Wolf, MTV (14.7 million actions),  Good Morning America, ABC (9 million actions), Today Show, NBC (7.1 million actions)
  • The Top Five TV Networks on Facebook: ESPN (35.5 million actions), NBC (33.6 million actions), ABC (32 million actions), Telemundo (30.9 million actions), FOX Sports (30.2 million actions)
  • The Top Five Networks on Twitter: ESPN (13.1 million actions), MTV (4 million actions), NBC (3.3 million actions), ABC (3 million actions), Freeform (2.4 million actions)
  • The Top Five Networks on Instagram: ESPN (104.5 million actions), Freeform (36.3 million actions), E! (18.3 million actions), MTV (18.2 million actions), NBC (7.2 million actions)
  • The Top Five Networks on YouTube (excluding views): NBC (2.3 million actions), CBS (2.1 million actions), TBS (780 thousand actions), ABC (612 thousand actions), Spike (422 thousand actions)
  • Actions on video content for TV Networks' grew 42 percent in January compared to December, and represents 17 percent of the total social actions captured by TV Networks across Facebook, Twitter and Instagram in January.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402

 

SOURCE Shareablee Inc.



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