2014

Shareablee Releases 2013 Social Brand Ranking NBA, Upworthy, and Disney Brands Win Audience Engagement in 2013

NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Shareablee, Inc. (www.shareablee.com), the leading social business intelligence platform, today released its 2013 Social Brand Ranking. The report identifies which brands are winning the competitive race for consumer engagement, across all major categories. TV/ Entertainment drove 33% of all engagement, followed by Music (21%), Sports (12%) and News (8%).

"2013 was a huge year for social media," said Tania Yuki CEO and Founder of Shareablee. "Brands and publishers shared over 10 Billion social moments with consumers in the US, highlighting the receptiveness of consumers to engage more deeply and frequently with brands.  By increasing their social engagement with data-driven insights, there has never been a better time to leverage social media to connect more meaningfully with valuable, hard-to-reach audiences." 

Shareablee 2013 Top 20 Brand Ranking (Facebook)*



Properties

Total Actions
(000)

Avg Unique Engaged

Audience (000)

%
Shares

Avg Engagement
Per Post (%)

Total
Posts


Top 1000 (Average)

9,637

657

9%

0.07%

1,635

1

NBA

63,020

4,455

6%

0.13%

2,789

2

Upworthy

58,696

4,097

29%

1.29%

4,374

3

WWE

42,312

2,079

4%

0.07%

5,108

4

Fox News

40,689

2,506

16%

0.43%

2,779

5

Disney

38,308

2,526

8%

0.15%

584

6

UPtv

30,199

2,080

26%

4.51%

1,422

7

National Geographic

29,651

1,537

13%

0.10%

1,934

8

Walt Disney World

27,153

1,603

6%

0.33%

664

9

NFL

25,341

1,572

8%

0.13%

2,507

10

UFC

24,272

1,396

7%

0.16%

1,449

11

Walmart

24,216

1,450

6%

0.03%

2,467

12

BET

23,667

1,385

5%

0.19%

4,010

13

Mercedes-Benz

22,012

1,307

7%

0.27%

773

14

CNN

21,770

1,096

14%

0.05%

7,734

15

MLB

21,689

1,482

8%

0.12%

3,765

16

Michael Kors

21,260

1,432

3%

0.75%

448

17

ESPN

20,948

1,409

10%

0.19%

1,258

18

The Huffington Post

20,878

1,023

19%

0.09%

21,255

19

Intel

17,433

1,273

4%

0.28%

306

20

BMW

17,306

1,087

9%

0.45%

280

Shareablee © Jan- Dec 2013

*Musician/Bands, TV Shows and Sports Teams were excluded from the Brand Ranking

Other notable findings from the 2013 Social Brand Ranking:

  • Photos drove 80% of all engagement across the top 20 brands, compared to just 14% from Links, 4% from Text-only updates and 2% from videos.
  • Luxury brands showed up, but need to communicate more frequently. Mercedes-Benz, BMW and Michael Kors posted 90% less frequently than the other top 20 brands, leaving plenty of upside for more consumer engagement in 2014.
  • Manchester United, the NBA and Arsenal topped the sports category accounting for 44% of all actions across the top 20 sports brands.
  • Amongst musicians and bands, One Direction won the category with 85M actions followed by Miley Cyrus (64M) and Wiz Khalifa (57M). Tupac, Bob Marley and Michael Jackson were the most shared musicians of 2013 with 4.3M, 3.7M, and 2.6M shares respectively.
  • In the TV show category, which accounted for 14% of all social engagement, The Walking Dead won with 80M actions followed by Duck Dynasty (61M) and Pretty Little Liars (45M).

About Shareablee

Shareablee is a social business intelligence platform that provides competitive benchmarking and best practices for marketers across their social media footprint. For more information, please visit www.shareablee.com.

Carmen Hammond
Shareablee, Inc.
551-574-1192
press@shareablee.com

SOURCE Shareablee Inc.



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