Sharethrough Establishes Leadership Position in Native Advertising Category comScore, Inc. Media Metrix reports Sharethrough now reaches 182 million unique monthly visitors; Nine of the World's Top 10 Megabrands Are Now Customers
SAN FRANCISCO, July 23, 2013 /PRNewswire/ -- Native advertising company Sharethrough today announced that the potential reach of its publisher network is now measured at over 182 million unique visitors per month, according to the latest comScore Media Metrix Report. Sharethrough's reach is measured at being more than three times larger than the next biggest "native advertising platform." The company has seen tremendous growth over the past year, which has been driven primarily by new advertiser partnerships, publisher partnership expansion, and the rollout of Sharethrough Sponsored Stories on mobile and desktop.
"Sharethrough is in the midst of incredible growth this year, and we have celebrated many firsts, including the roll out of our flagship native media product, Sharethrough Sponsored Stories," said Sharethrough's Co-Founder and CEO, Dan Greenberg. "We believe the future of digital advertising will happen in feed and gallery formats that allow for a non-interruptive, seamless experience of quality branded content. As the comScore numbers suggest, we are confident that our model has significant scale potential."
Contributing to Sharethrough's growth has been a media strategy shift from both brands and publishers towards in-feed native advertising on both mobile and desktop platforms. According to a recent Sharethrough and IPG Media Labs study, "consumers are 25% more likely to look at in-feed native ad placements than standard banner ads" a trend the company expects to accelerate as smartphones and tablets quickly become the way most consume content. To capitalize on this shift brands and organizations of all sizes are creating more appealing, original content to run inside of native units. Sharethrough's technology powers the distribution of branded content, such as videos, sponsored posts and images, across a network that spans hundreds of publishers. Nine of the World's Top 10 brands according to Advertising Age's recent Megabrands report, use Sharethrough to distribute their brand content, including AT&T, Verizon, Chevrolet and McDonalds.
"The increasingly poor performance of standard web ad inventory is pushing publishers to embrace native advertising faster than anyone anticipated," said Sharethrough President Patrick Keane. "Our advertiser partners have shown a growing interest in native placements and we have expanded our product capabilities on both desktop and mobile. In the present and future, every major publisher and platform will offer in-feed native advertising; we hope to be the technology that powers all of it. "
Sharethrough has also established a strong position as an industry thought leader through their Native Advertising Summit Series, which recently brought together over 300 media and agency executives in Atlanta, including speakers from AT&T, GAP, Yahoo!, Facebook, Twitter, and Coca-Cola. The company has also taken a leading role on the IAB's Native Advertising Task Force, which is co-chaired by Sharethrough's Dan Greenberg and Yahoo's Patrick Albano. The company has doubled in size over the past year and now employs over 100 people in New York, San Francisco, Chicago, Detroit, Los Angeles, Seattle, Toronto and Atlanta.
Sharethrough is the leading provider of mobile and desktop native advertising technology solutions for brands and publishers. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original branded content, and web publishers partner with Sharethrough to create native, non-interruptive brand content placements via the Sharethrough native advertising platform. Please visit www.sharethrough.com to learn more.