Sharethrough Launches Sharethrough.tv New discovery application showcases industry's best branded video campaigns, enables marketers to discover creative talent and find partners for branded video
SAN FRANCISCO, June 1, 2012 /PRNewswire/ -- Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry's first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.
In the past, searching for examples of brand video content was a slog, but with Sharethrough.tv, brands and agencies now have a highly-curated database of branded video content at their fingertips. Sharethrough.tv allows users to quickly drill down to the specific videos they are looking for, whether it's by a particular brand, agency, video type or industry vertical. For example, a creative agency can use Sharethrough.tv to quickly find examples of documentary-style branded videos in the auto vertical, and use those videos to inspire their client and creative team before going into production.
"I personally spend a few hours each week/month trying to find out who is behind a branded viral. It can get quite frustrating at times," says Michael Krivicka of Thinkmodo. "So, I think it's a great idea."
Launch partners for the site include industry-leading agencies and video production companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.
"There have been so many amazing brand videos generated in the industry over the past few years, so it's great to have a resource like this. We look forward to working with Sharethrough to further evolve the site," said Matt Jarvis, partner, 72andSunny.
Sharethrough has had its finger on the pulse of branded content for over four years, and has used the data amassed during this time to curate the video content showcased on the application. In addition to featuring the most-viewed video campaigns on the web, the application also highlights exceptional videos that may not have generated enormous view counts, but which demonstrate unique approaches or ideas for the industry.
"Sharethrough is often asked to bring inspiration and ideas to creative agencies and brands to help them succeed with video content. Sharethrough.tv is our response to these requests and something we feel will further facilitate the creation of branded video content," said Allan Johnson, Content Strategist at Sharethrough. "As the premier platform for native video advertising, Sharethrough is constantly on top of the ever-changing landscape of agencies, production companies and the brand video content that they create, so it is a natural step for us to be the company to power the public archive of brand videos."
For emerging creative agencies and production companies, Sharethough.tv serves as a channel to showcase work and be discovered by potential clients. Agencies can easily upload their work for review and inclusion, while marketers can view work from creative agencies and reach out to them.
"Sharethrough has always been a leader working with agencies and brands to get their content seen by large audiences. Sharethrough.tv is a smart extension of that mission. It is a great application for clients to view the best creative work, and it is also a tool for agencies to see what the competition is creating. Sharethrough.tv quickly cuts through all the crap so you can get to the best work out there," said Jason Harris, President/CEO of Mekanism.
"We've seen an explosion of branded content over the past few years as the media business rallies around this type of content-driven video advertising. As more publishers integrate native advertising placements into their sites, we're seeing a sharp increase in advertiser production budgets for branded video content to fill that new inventory," said Dan Greenberg, co-founder and CEO of Sharethrough. "We want to make it easy for brands to take advantage of these new opportunities by helping them discover exceptional, relevant brand videos and the agencies that create them. Sharethrough has been a close ally to our creative agency partners since day one, and Sharethrough.tv represents a further commitment to these partners. Our job as the leading platform in the native video industry is to move the industry forward with innovative products like Sharethrough.tv."
"Brand video content is the most powerful storytelling vehicle available to marketers, combining the emotional punch of TV with the analytic efficiency of the web. It's emotional technology. Sharethrough.tv will be a powerful tool in navigating these stories," said Joshua Brandau, Director of Media Strategy at Pereira & O'Dell.
Sharethrough is the first advertising technology platform built exclusively for native advertising and brand video content. Fortune 1000 brands and their agencies work with Sharethrough to guarantee audiences and maximize social engagement for their original video content, and social web publishers partner with Sharethrough to create native, non-interruptive brand video placements. Sharethrough is used by many of the world's leading brands, including Sony, Microsoft, General Motors, Victoria's Secret, Nestle and LEGO, as well as top agencies such as Pereira & O'Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.