HERMOSA BEACH, California, April 6, 2016 /PRNewswire/ --
SharkReach, Inc. ("SharkReach®" or the "Company") (OTC: SHRK) a millennial influencer marketing company today announced that it has purchased the sole rights to the "Entourage.io" application developed by Auto Lean, Inc., a developer of iPhone and iPad apps. Auto lean spun off all of the intellectual property and customers into a wholly owned subsidiary, Entourage Inc., which company was then acquired by the SharkReach for cash and stock. The Company also inherits all the present users of the app together with its accompanying revenue streams (including In-App purchases).
Entourage is a social influencer audience analytics app that allows the Company's influencers to monitor their followers in any influencer campaign. It enables them to identify and track their most influential followers on Facebook, Twitter and Instagram…and engage with them directly.
The app allows both Brands & Influencers to identify their followers that have the most social influence and to check against their social reach, number of posts, and total followers that they have. Entourage has been featured in the press as a premium tool for gaining and retaining followers on Instagram & Twitter.
The app allows Influencers & Brands to:
Reach out to their followers with the most impact. Share content directly to them.
Understand the social network of their competition. Look up competitors and see who's following them.
Grow Their Network
Identify influential people in their network and follow back.
Let others know who's following them. Send a social graph to Facebook, Twitter, Instagram, iMessage and more!
Cascade analysis into anyone's entourage.
Users don't need a new account to use entourage.io, simply connect to the networks they want to use.
Free Credits By Sharing
Each time a user shares its entourage collage, they get a free credit to use on their next search.
The Company intends to incorporate some of the reporting features found in the Company's SharkPulse and SharkScore products, like sentiment, keyword and hashtag tracking. Additionally giving influencers the ability to manage their SharkReach account within a single mobile application. Influencers will be able to establish their account profile, sign up for and accept campaigns from Brands. The application will also function as a content management tool for campaign posts, this will allow both Brands and Influencers to more easily engage each other directly. As a result, more robust add placements will be offered… from product selfies and videos… to appearances, branded games, influencer licensed apps and meme generators. The next generation SharkReach campaign features set will put the power of SharkReach's influencer owned network, combined with on the fly editing of campaigns, right in the palm of their hands…literally.
Steve Smith, CEO of SharkReach, said: "Entourage is a great acquisition for us, the first of several to come in the next few months. We are as much a tech company as a media company, so this acquisition just makes sense. If Influencers are our network, this new app gives us the Ad units."
About SharkReach, Inc.
SharkReach, Inc. (OTC: SHRK). SharkReach is a Disruptive Millennial Media Company that combines the strength of an Influencer Owned Network with Proprietary Technology for creating, posting, managing and monitoring Branded Sharable Content.
What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and Celebrities) are also its shareholders… and that its network has a larger market reach than the top 5 television networks combined!
20,000+ Influencers… with 500+ million Followers… with 200+ million Likes & Shares… produces an Aggregate Reach of 2.9 billion.
SharkReach as one of the first companies in this space is the established leader in Influencer Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.
Millennials Demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.
It s criteria for target acquisitions are companies are those that will bring: 1. Content Management; 2. Sentiment Tracking; 3. Large Client Lists; and 4. Proven Track Record of 2+ Years In The Influencer Marketing Space.
Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.
Sponsored Social Media… Influencer Marketing, now sits atop the field!
In a recent report of the most effective marketing ratings, Influencer Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.
In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in "Positive Momentum":
Change in Marketer Regard vs. Year Ago Influencer Marketing -7/+65 Celeb Endorsements -12/+21 TV Ads -20/+12 Radio Ads -32/+11 Magazine Ads -36/+4 Newspaper Ads -56/+6
Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank's proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.
For more information on SharkReach, please visit the Company's website at http://www.SharkReach.com.
To be added to the SharkReach® investor email list, please email firstname.lastname@example.org with SHRK in the subject line.
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.
SOURCE SharkReach Inc