HERMOSA BEACH, California, May 31, 2016 /PRNewswire/ --
SharkReach, Inc. ("SharkReach®" or the "Company") (OTC: SHRK) a millennial influence marketing company today announced that on April 7, 2016 it entered into an offer letter to purchase 100% of a 30+ year old advertising and marketing agency. The transaction is structured in cash and stock, with SharkReach acquiring the majority the stock at the initial close, with the remainder being acquired one year later. Under the Agreement, the parties are required to keep the identity of the target and some details confidential until closing.
The total purchase price for 100% of the target is approximately $16 million dollars, including earnouts; $5 million at the closing and another $11 million in stock with delivery spread out over a two and a half year period at the then current trading price of the stock at the time of issuance. The transaction is subject to entering into a definitive share purchase agreement, customary conditions, due diligence and financing commitments.
Steve Smith, the Company's CEO said, "We couldn't be more pleased with this opportunity. This is a strong, internationally recognized advertising and marketing company with Fortune 100 clients, steady annual growth, a stellar management team, top line revenues last year of just under $3,900,000 with EBITDA of over 30%. It's a natural fit for SharkReach, and represents our first of hopefully many similar acquisitions to build shareholder value.
We believe this will enhance our service offerings, provide us significant opportunities for growth as well the opportunity to gain a larger foothold in the market.
About SharkReach, Inc.
SharkReach, Inc. (OTC: SHRK). SharkReach is a disruptive millennial media company that combines the strength of an influencer owned network with proprietary technology for creating, posting, managing and monitoring branded sharable content.
What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and celebrities) are also its shareholders and that its network has a larger market reach than the top 5 television networks combined!
20,000+ Influencers… with 500+ million Followers… with 200+ million Likes & Shares… produces an Aggregate Reach of 2.9 billion.
SharkReach as one of the first companies in this space is the established leader in Influencer Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.
Millennials demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.
It's criteria for target acquisitions are companies are those that will bring: 1. Content Management; 2. Sentiment Tracking; 3. Large Client Lists; and 4. Proven Track Record of 2+ Years In The Influencer Marketing Space.
Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.
Sponsored Social Media… Influencer Marketing, now sits atop the field!
In a recent report of the most effective marketing ratings, Influencer Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.
In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in "Positive Momentum":
- Change in Marketer Regard vs. Year Ago
- Influencer Marketing -7/+65
- Celeb Endorsements -12/+21
- TV Ads -20/+12
- Radio Ads -32/+11
- Magazine Ads -36/+4
- Newspaper Ads -56/+6
Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank's proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.
For more information on SharkReach, please visit the Company's website at http://www.SharkReach.com.
To be added to the SharkReach® investor email list, please email firstname.lastname@example.org with SHRK in the subject line.
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.
SOURCE SharkReach Inc