Newell Rubbermaid Brand Rewrites School Supply History with Launch of Sharpie Liquid Pencil; Era of Broken Leads Comes To A Close

OAK BROOK, Ill., Aug. 4 /PRNewswire/ -- Step aside old yellow No. 2.  Sharpie® announced today that it will boldly enter the pencil business by revolutionizing the classic, tried and true writing instrument with cutting-edge liquid graphite technology.

(Photo: http://photos.prnewswire.com/prnh/20100804/CG45385)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100804/CG45385)

Just in time for back-to-school, the new Sharpie® Liquid Pencil hits stores shelves nationwide this September.  Using the newest liquid graphite formulation, the Sharpie Liquid Pencil writes like a pen but erases like a pencil.  

"The Sharpie Liquid Pencil is a game changer in the back-to-school shopping aisle," said Sally Grimes, vice president of marketing for Sharpie.  "Sharpening standard pencils takes up valuable classroom time, and mechanical pencil leads seem to constantly break.  The Sharpie Liquid Pencil means no more sharpening, and it's erasable for up to three days, after which it becomes more permanent.  It's unlike any other writing instrument out there."

The Sharpie® Liquid Pencil's liquid graphite was designed especially to write on paper, and like other Sharpie products, it features a bold writing experience.  

"It feels like a Sharpie, writes like a pen and erases like a pencil," said Grimes.  "All I can say is you've got to try it."

The new Sharpie Liquid Pencil eliminates the centuries-old problem of broken and dulling pencil points.

The Sharpie Liquid Pencil features a line width comparable to a 0.5mm No. 2 pencil.  Suggested retail price for a single pack with eraser refills is $1.99.  The double pack with eraser refills is $3.99.  Both are available wherever office products are sold beginning September 2010.

The Sharpie Liquid Pencil joins the Sharpie Pen as the latest innovation from Sharpie –now the largest writing brand in North America.

The Sharpie Pen, not to be confused with Sharpie markers, doesn't bleed through paper and is perfect for everyday writing.  Now available in three designs and six colors, Sharpie Pens are available wherever office products are sold.

For more information, go to www.sharpie.com.

ABOUT SHARPIE®

For 46 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience.  Newell Rubbermaid, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well-known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others.  Visit www.sharpie.com for more information.

SOURCE Sharpie

Back to top

RELATED LINKS
http://www.sharpie.com