Shay Mitchell Named Spokesperson For The Fashionable Carmex Moisture Plus® Lip Balm

Popular Actress Partners with Carmex® for a Trendy Take on Lip Care

Aug 28, 2014, 13:41 ET from Carmex and Carma Laboratories, Inc.

MILWAUKEE, Aug. 28, 2014 /PRNewswire/ -- Carma Laboratories, Inc. announces its partnership with widely successful actress Shay Mitchell, who is best known for her role as Emily Fields on the ABC Family series Pretty Little Liars. The legendary Carmex brand, known for protecting lips and soothing dry skin, re-launched the new Carmex Moisture Plus® line of unique and stylish lip balm last year. The slim-stick lip balm packs unbelievable moisture into a treasured and fashionable little stick.

"We're excited to partner with someone who loves this product as much as we do," said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. "Shay's love of fashion and beauty products makes her the perfect fit for our Moisture Plus lip balm line. Her style exemplifies the trendy, chic user that we envisioned when we designed and created this line and we look forward to working together."   

Shay first appeared in the Canadian teen drama series Degrassi: The Next Generation, and was later a guest on the global series Rookie Blue, before being cast in her role on Pretty Little Liars. In addition to building and maintaining a successful career, Shay is also a passionate philanthropist, actively supporting multiple nonprofits such as Free the Children, which is dedicated to helping children in developing countries.

"I have grown up using Carmex, so I'm very excited about all of the fashionable new design options that are now available with the Moisture Plus fall line," said Shay. "Having fun is an important aspect of my beauty routine and lip care is essential. Using a cute product with designs to complement my daily style makes it even better."

Carmex Moisture Plus® lip balm packs a moisturizing satiny shine, SPF 15 and a soft vanilla flavor. The vibrant, fashion-inspired exteriors appeal to a variety of unique styles with personalities to match, including Fab in a brightly colored pattern, Chic in classic black & white, Whimsical in a teal dandelion design and Adventurous in a multi-colored bird print. "We introduce limited edition designs four times a year, so consumers can expect to see fun new sets of fashionable sticks regularly at their favorite retailer," said Jona Mancuso, senior marketing manager, Carma Laboratories, Inc.

Want to share your favorite Carmex Moisture Plus® designs with Shay? Be sure to check out Carmex on Facebook, Twitter and Instagram and let us know what you think! For a list of locations where you can purchase Carmex products, be sure to visit our website.

About Carmex® and Carma Laboratories, Inc.:

For more than 75 years, Milwaukee-based Carma Laboratories, Inc., has manufactured Carmex brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex lip balm for cold sores. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas as well as soothing skin care products. Carmex products are available in major drug, food and mass merchant retailers, at convenience stores throughout the United States, online and in more than 25 countries around the world. For more information, contact Carma Laboratories, Inc., at (414) 421-7707 or visit

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SOURCE Carmex and Carma Laboratories, Inc.