Shoe Privee Dumps Monthly Fees for Private Online Shoe Club

SANTA MONICA, Calif., Nov. 23, 2011 PRNewswire/ -- Rapidly growing women's shoe club Shoe Privee today announced the end to any monthly commitment charges.  Existing customer credits can still be used to purchase anything from the Shoe Privee collection, but going forward customers will never be charged a monthly fee.

Our customers want fun shoes at great prices," says Fred Krueger, CEO of Shoe Privee.  "They're very clear about it.  What they don't want is getting their card charged just because they forgot to log in to a web site.  We decided to listen: no more monthly charges."

Gorgeous designer shoes at amazing prices sell themselves, there's no need to "trap" customers. That's the groundbreaking new mantra over at Shoe Privee and the impetus behind the company's decision to get rid of unpopular monthly fees. According to the Shoe Privee CEO, standard operating procedure for online shoe clubs needs to change, and his company is leading the way.

"Sometimes it takes an outsider to initiate real change," explains Krueger, alluding to his company's recent, meteoric entry into the online footwear marketplace. "We talk to our customers, and they all tell us the same thing: they love our shoes, and they hate the monthly fees. So we decided to let our shoes sell themselves."

Funded by tens of millions of dollars to pay for celebrity endorsements, the traditional "recurring billing" model of online shoe clubs is to require customers to "skip a month" in a five day window or face automatic charges to their credit cards. However, this membership model isn't something customers want.

"A business model that leaves customers feeling confused and lied to, just doesn't jive with our company mission," Krueger finished. "We tried doing business 'like the other guys,' but at the end of the day, it just didn't feel right. We're better than that, and our customers deserve better."

Shoe Privee is still a members-only club and offering low prices - up to 50% off retail or more.  But the company is getting rid of the monthly membership fee.  "People don't like being tricked," says Krueger simply. "It doesn't matter whether it's called a membership fee or a shoe credit."

Shoe Privee's commitment-free membership policy is effective immediately. The company is kicking it off with a fresh marketing campaign that shares their vision:

"No tricks, no gimmicks.  Just gorgeous shoes at amazing prices."

Shoe Privee has an active membership exceeding 300,000 visitors per month. Get the details or become a member for free at http://shoeprivee.com.

For additional information, including high-resolution images for publication, visit http://shoeprivee.com/press. With questions about this press release or to schedule an interview, email press at [email protected].