ShoeDazzle brings on @barbiestyle as newest digital influencer with curated collection

As a fashion influencer with almost 2 million followers, @barbiestyle selected the boldest looks for the launch as her fall wardrobe transitions away from her summer staples. Incorporating a leopard sock boot, patent sneaker wedge and uniquely embellished pumps, the debut boutique softly launched a preview collection in September just in time for New York Fashion Week.

The online shop will introduce three more, premium picks this October and will continue to add new styles each month through January 2018.

"Our girl grew up worshiping the Barbie brand, so signing on @barbiestyle as our newest digital influencer was a natural one," says Chief Marketing Officer, Traci Inglis. "Much like ShoeDazzle, Barbie resonates with all ages and ignites an unparalleled sense of familiarity, creativity and enthusiasm for fashion."

Throughout the partnership, @barbiestyle Instagram followers can witness the pop culture icon rocking mini ShoeDazzle styles around town. Followers can shop the matching life-sized kicks on ShoeDazzle.com where new VIP members will receive their first pair of shoes for only $10.

"Barbie has proven her fashion influence on @barbiestyle with followers consistently engaging and commenting on her behind-the-scenes looks of her life, wardrobe, experiences, and travels," said Sejal Shah Miller, VP Global Marketing of Barbie. "We chose to partner with ShoeDazzle to leverage Barbie's fashion influence by curating her own life-size shoe collection – a first for both brands and exciting for adult fans!"

The @barbiestyle x ShoeDazzle curated boutique is now available and starts at $39.95 for VIP members. Visit www.shoedazzle.com to shop the collection.

ABOUT ShoeDazzle®
Founded in 2009, ShoeDazzle was the first monthly online fashion service to bring a personalized boutique experience to women everywhere. By offering the latest trends and expert styling advice—all at accessible prices—the site has become a top shopping destination, innovator, and leader in online fast fashion. Every month, the company debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online showroom, curated to each woman's individual style preferences. ShoeDazzle's VIP Membership program features members-only pricing, free shipping on items over $39, exclusive deals, and special previews. ShoeDazzle merged with JustFab Inc. in 2013 to create the world's largest online fashion subscription service.

ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group's brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com

About Mattel®
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow.Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

SOURCE ShoeDazzle