MIAMI, Aug. 8, 2011 /PRNewswire/ -- Mobile community-powered loyalty network Shooger today announced the launch of its animated video vignettes that offer a lighthearted look at what makes Shooger merchants unique, and highlights their best deals, exclusive specials and fun offerings.
These original 30-second spots offer a review of select Shooger merchants with a white board style animation that engages users with snappy dialogue and an authentic, fresh perspective that reveals an inside look at each merchant's distinctive offerings. More entertaining, memorable, and sharable than a traditional canned TV commercial, Shooger videos leverage the deep animation background of the company's founders to bring a whimsical twist to the marketing mix for local merchants.
"We're highly focused on building a long term relationship between merchants and consumers. By telling their unique stories in a fun, engaging way, we help to make that connection", said Shooger CEO Alex Stancioff.
Featured merchants are recommended by Shooger users and selected by a team of reviewers. Shooger's in-house animation team produces these videos. Featured merchants are encouraged to share the vignettes liberally on email and social networks to help build social media engagement with their customers.
"There's something about animation that draws you in, unlike any other medium," said Donick Cary, Executive Producer of Shooger and Emmy-winning writer for "The Late Show with David Letterman" and "The Simpsons." "The chalk-talk videos give merchants and users something fun to share on their blog, Facebook or Twitter, and the friendly, conversational style doesn't feel like a commercial at all – it's engaging, useful content that gives viewers the inside scoop on local merchants in a small package that's easy to share with viral potential."
Each Shooger merchant video is posted to the Shooger blog, YouTube channel, Facebook and Twitter, with a link provided to the merchant for easy sharing with their audience.
"Mastering social media is a huge priority for even the smallest businesses right now, but it can be a challenge," Stancioff said. "This program not only gives merchants a distinct advantage with professionally crafted content with a unique hook, but makes it incredibly easy for them to leverage social media to grow their customer base."
Shooger Sweet Deal videos are currently being rolled out to merchants in South Florida near Shooger headquarters, but the company plans to quickly expand to other locations.
"Shooger is all about the community's input," Stancioff said. "We'd love to hear from Shooger users about which places in their town we should feature with a Sweet Deal video, and if we use your suggestion, we'll even mention in the video that you recommended the merchant and why."
Shooger is free and available on the iPhone and the web (with Android and BlackBerry versions coming soon), allowing smartphone users to easily and instantly tap into the sweet life. To download the app, visit www.shooger.com.
Shooger is a rapidly growing network of real people who share local finds that help save people time, money and give them the latest inside scoop. We work on behalf of our community by negotiating deals and special access to these local hot spots so our users can buy them instantly on their phones and online. Shooger offers merchants a powerful platform to communicate with our users to build better engagement and loyalty. Shooger is headquartered in Miami, Fla. For more information, visit www.shooger.com.