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2014

Shop Your Way(SM) Launches Adam Levine's Menswear Collection

Collection will be available exclusively first to Shop Your Way members

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HOFFMAN ESTATES, Ill., Sept. 4, 2013 /PRNewswire/ -- Sears Holdings is thrilled to announce the launch of GRAMMY Award-winning recording artist Adam Levine's menswear collection, aptly named ADAM LEVINE, exclusively at Kmart and ShopYourWay.com for Fall 2013.  

Levine's eponymous collection is inspired by the simple yet sophisticated style that embodies the star of NBC's The Voice's everyday wardrobe. The effortlessly cool line embodies a casual aesthetic infused with an edgy and individualistic design approach featuring premium denim washes, outerwear, wovens, knits and accessories. Quite simply, it offers everything from easy to wear t-shirts to broken in jeans that will become staples in every guy's wardrobe, until his girlfriend steals the button-front shirts to wear herself.  

"With this collection I tried to create designs that I would actually have in my closet. If you don't feel good about what you're wearing, then you shouldn't be wearing it so my goal is to have everything feel good. This was an exciting opportunity for me and I am thrilled by how the line has come together,' said Adam Levine.

The collection, which ranges in price from $14.99-$69.99 for apparel and $9.99-$16.99 for accessories, will launch in 500 Kmart locations nationwide on October 1, 2013 and select styles will debut in weekly flash sales beginning this month. Follow Adam Levine at shopyourway.com/adam to get the advanced look.

"We're thrilled to have worked with Adam Levine on his fall 2013 collection for Shop Your Way and Kmart," said Bernt Ullmann, president of Sears Holdings Shop Your Way Brands. "The exclusive collection emulates Adam's simple yet sophisticated sense of style and allows shoppers to dress like a star, at affordable prices."

SHOP YOUR WAY REWARDS Members can follow Adam at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection. Engaging Members further, the musician and new designer will host a series of "Style Chats" which will be featured on SYW allowing fans to pose questions to Adam regarding his personal style and the development of the line which he will personally answer. Additional opportunities to participate in exciting sweepstakes will also be featured on the site. 

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers

About Adam Levine
As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam Levine has left an indelible mark on popular music. The primary songwriter for the band and a guitar player, Adam's talents give Maroon 5 their signature sound. His heartfelt ballads and anthems have become part of the fabric of popular music. Maroon 5's new album Overexposed was released in 2012 and became an instant smash hit. The group was recently nominated for two GRAMMY Awards in the categories of Best Pop Performance and Best Pop Album. These recognitions mark the 11th GRAMMY nomination for the 3-time GRAMMY award-winning band. The third single off of Overexposed, "Daylight," notably claimed the # 1 spot on both Top 40 and Hot AC radio charts. In the process, the band set a record for the most #1's (six in total) by a group in the Top 40 chart's 20-year history. Maroon 5 recently released a new single "Love Somebody" in conjunction with their US tour, with dates happening through October. In addition to his work with the group, Adam is a coach on the NBC hit television series "The Voice." For more information and tour dates please visit www.maroon5.com .

SOURCE Sears Holdings Corporation



RELATED LINKS
http://www.shopyourway.com
http://www.searsholdings.com

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