Shopko Invites Consumers to "Just Add Color" and Leave the Winter Blues Behind

GREEN BAY, Wis., March 6, 2013 /PRNewswire/ -- Consumers tired of the gloomy and dreary winter weather can usher in spring early this year by surrounding themselves with the bold colors that are on trend for Spring 2013. Shopko is kicking off its "Just Add Color" campaign this month to help customers add color to their home and wardrobe without breaking their budget.

"Spring '13 is all about color and you'll find it in both expected and unexpected places.  The bolder, the better, and it's easier than you think to add brights and neons to your home and closet," said Jill Soltau, Shopko's President and Chief Merchandising Officer.  "Our merchants have assembled an exciting mix of merchandise offerings in the season's hottest colors.  I'm confident our customers will be very pleased with what they find at Shopko, Shopko Hometown and on Shopko.com."

Neon is back and easier to wear than ever before.  Making neon wearable is about adding a little bit to a neutral outfit.  Pair a handbag, an infinity scarf or flip flops in neon pink or highlighter yellow with your white tee and jeans. To go bolder, hit the gym in a neon tee and bra top paired with shorts that have coordinating trim. 

"The key is to use neon sparingly, a little goes a long way," recommends Soltau.  "If you're just unsure about neon, find a print or stripe in a top or accessory that incorporates it as an accent color."

Bright colors dominate this spring's assortments in every hue possible.  From head to toe, color is making a statement with coral, emerald and royal as the hottest hues. 

"Again, it's easy to wear brights, just keep them in balance with basic colors.  One per outfit is a good formula," advises Soltau.  "A favorite look is a colored bottom with a navy and white striped top or a bright top back to a neutral bottom in gray, black or khaki." 

Color doesn't stop in the closet.  Get your home in on the action.  Shopko has a new line of brightly colored appliances and nanoceramic cookware from Bella.  Coffee makers, toasters, slow cookers and fry pans in turquoise, lime green, fuchsia, red and orange.  Kitchen gadgets from YUM, Touch and Bella are also available in similar hues.  The kitchen is an easy room to add color.  Just a little can brighten your counter or stove top and cooking is just more fun when your tools are colorful.

It's just as easy to go bold in the bedroom and bathroom.  Shopko has introduced a new line of Studio A 5-piece comforter sets with coordinating bath accessories in bright prints. 

"Adding color to your home follows the same rules as with your wardrobe.  Pair the brights back to neutrals for big impact that's easy and fun to live with," advises Soltau.

Most importantly, all these colorful items are of great quality and budget friendly prices.   

"We know our customers want both quality and value while looking for ways to stretch their budget," said Soltau.  "Shopko makes it easy to usher in spring by adding a little color into your life while keeping a lot of green in your wallet."  

About Shopko
Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates more than 325 stores in 21 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 134 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; 17 Shopko Pharmacy locations; and 176 Shopko Hometown stores, a smaller concept store developed to meet the needs of smaller communities.  For more information, visit www.shopko.com.

SOURCE Shopko



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