ShopRoxx Chooses eWayDirect to Turn Customers into Lifetime Brand Followers Young Women's Fashion Store Chooses eWayDirect's Calibr Platform for its 2014 Email Marketing Strategy to Increase Retention and Customer Lifetime Value

SOUTHPORT, Conn., Oct. 22, 2013 /PRNewswire/ -- ShopRoxx, a retail store specializing in the latest fun-and-fresh fashion trends for young women, has chosen eWayDirect's Calibr email platform to deliver more high-value repeat customers and better overall ROI for 2014.

"Email is a key source of traffic and conversions for us," says Steven Shrem, president of ShopRoxx. "We are looking forward to using eWayDirect's rich data and streamlined email solutions to take our email initiatives to a new level. We pay high rent to be positioned in high-traffic areas, where thousands of people walk by and come into our stores. Now, email marketing will allow us to reach these customers and prospective customers with a broader range of products that fit their unique needs. It's this vehicle for suggesting products and hot trends that will keep them engaged and excited about the brand."

Shrem sees the ability to engage customers with suggested products as key to ShopRoxx's strategy, along with list segmentation and the concept of dynamic lists. "This will enable us to suggest and deliver to customers exactly the products they're interested in, based on profile and behavioral data sets," says Shrem.

Website engagement is another reason ShopRoxx cites for choosing eWayDirect. "It's about maximizing customer lifetime value by understanding how our customers interact with our merchandise," says Shrem. The maximization is clear: typical website abandonment campaigns generate sales per email six to 10 times higher than those generated by standard email programs.

"eWayDirect is dedicated to providing ShopRoxx with all the tools it needs to grow and succeed," says Neil Rosen, CEO of eWayDirect. "We offer our clients a full complement of e-marketing services, including customer acquisition, email marketing, website and email reengagement, and brand awareness tools. Going forward, ShopRoxx can efficiently and effectively market to their customers, re-engage those who have lapsed, and cultivate valuable new business, all with eWayDirect's solutions."

ShopRoxx is looking forward to featuring creative retention campaigns, advice on trends and the hottest fashions, and to engaging young women through mobile offers. "The platform will help us target messages effectively based on actions, and provide specific offers to our best customers or new prospects," says Shrem.

For a limited time, new eWayDirect customers can get their first 1,500 leads free by signing up for the company's CertainSource automated lead generation solution. To get started, visit www.eWayDirect.com

About eWayDirect
eWayDirect develops and delivers cutting-edge email marketing solutions for leading brands and businesses worldwide. Founded in 2001, the company transforms digital engagement through a suite of products that include a multichannel customer-acquisition solution for B2C companies that delivers valuable new customers and highly qualified prospects, driving performance and revenue while protecting brand reputations; and a full-service ESP offering superior performance through immediate behavioral triggers, five levels of social integration, and technology, driving inbox deliverability and boosting revenue by 40% or more. For more information, visit www.ewaydirect.com.

About ShopRoxx
ShopRoxx is a family-owned and operated chain of stores specializing in New York City's latest fashion trends. The first store opened in 1978. At ShopRoxx, it's all about the complete outfit: buyers and stylists from different categories complement each other so that all the new merchandise coming in daily works together. For more information or to join the mailing list, visit www.shoproxx.com.

SOURCE eWayDirect



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