Short on Time in Barcelona, London, Paris or Rome? Hit the Highlights With New MICHELIN 'MustSees'
Pocket-sized guides designed for travelers making quick trips expand its collection to encompass popular European destinations
GREENVILLE, S.C., Jan. 19, 2011 /PRNewswire/ -- Jet-setting business travelers or visitors planning a whirlwind multi-city European tour now have the ideal travel companion with the addition of four new titles to the MICHELIN MustSees series: Barcelona, London, Paris and Rome. This collection of compact travel guides is intuitively designed to highlight a city's top destinations for travelers with limited time. At $11.99, the guides are available at most bookstores and online retailers.
The pocket-sized guides feature three sections: "Must Sees" itemize city highlights and tourist destinations; "Must Dos" recommend places to shop, sleep, dine, drink and dance; and "Must Knows" offer practical information, such as passport requirements, road tolls and local travel resources. The guides include full-color photographs and maps. Every element is selected for inclusion by Michelin experts, who are deeply immersed in local culture and rigorously trained to unlock each city's hidden secrets.
"Whether it's tires on your car or a guide in your hand, Michelin has shown travelers the best places to visit around Europe for more than 100 years," said Parmeet Grover, COO of Michelin Travel & Lifestyle in North America. "Today's traveler is increasingly on the go and often looking to make the most of a short visit. The MustSees is chock full of great ideas for how to maximize your experience in these great cities."
Michelin published its first MustSees guide, New York City, in 2002. Earlier this year it expanded the collection to include its first Asian destinations, Singapore and Shanghai.
The Michelin Man symbol signifies the editor's highest regarded activities. Recommended highlights for Barcelona include attending an FC Barcelona match or taking in the colorful Boqueria market. In London, visitors are encouraged to visit the iconic sights of Buckingham Palace, Big Ben and the Tower Bridge – then finish the day with shopping in fashionable Covent Garden. For Paris, the editors urge readers to stroll the Champs-Elysees and hit the highlights, such as the famous Eiffel Tower and the Notre Dame Cathedral. Lastly, when on a brief Roman holiday visitors are directed to explore St. Peter's Square and the Sistine Chapel and of course, indulge in some Italian cuisine afterwards.
"We've found that while the MustSees are designed for all travelers, they've become an especially great travel companion for business travelers with a limited amount of time to spend in a destination," said Grover. "As with all of our travel publications, the Michelin promise of quality, consistency and reliability can be counted on to help you plan and enjoy the trip of a lifetime."
Michelin created its first travel guide over 100 years ago to promote road travel and inspire driving confidence. Today, Michelin Travel & Lifestyle offers travelers an extensive range of travel guides, maps, online travel resources, automotive accessories and footwear. These products deliver the same Michelin promise of quality and consistency consumers expect from one of the world's most trusted brands.
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelin-us.com) employs 20,900 and operates 18 major manufacturing plants in 16 locations.
For more information, visit www.michelinmedia.com
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