NEW YORK, Jan. 28, 2016 /PRNewswire/ -- After a year of providing exceptional on-demand handsomeness to busy, professional men in New York City, Shortcut, the preeminent mobile barber service, is releasing an optimized app to begin bringing its grooming services nationwide.
Initially launched in late 2014, Shortcut completely overhauled its product to include more sophisticated design and personalization functions to create an even more fluid experience for consumers and barbers alike.
"Our beta product was a critical learning experience for the company," said Irvin Slobodskaya, Co-Founder and CEO of Shortcut. "We took the time to listen to our early users and learn about the pressure points of the haircut process. That data informed a lot of the thinking around our latest product, which derives best practices from brick and mortar barbershops, while also providing a series of solutions to other industry inefficiencies."
Feature upgrades include:
- Both instant booking and scheduling of haircuts up to a week in advance
- A clipper cut offering at a lower price point for haircuts that do not require scissors
- Personalized hair preferences to better match users with the optimal barber
- A "favorite barber" function to choose a dedicated grooming professional for each booking
- Mobile payment for more seamless transactions
- Feedback and rating system for Shortcut barbers
- In-app rewards and promotions to save on grooming services
The Shortcut experience begins by choosing either a haircut or clipper cut on the app home page. Users can request the next available appointment or request the barber of their choice up to a week in advance. At the specified appointment time, a barber is dispatched to the user's location. Starting at $65 for a single haircut and $45 for a clipper cut, Shortcut barbers are fully equipped to handle all men's hairstyle requests, provide quick beard trims on-the-go, as well as suggest maintenance tips to complement any style. All cleanup is handled to complete the appointment.
Shortcut is currently available in the vast majority of Manhattan with plans to begin expansion into the outer boroughs and other urban markets.
Shortcut is an on-demand grooming provider that connects busy, professional men to premium barbers and stylists. Making handsome simple, the Shortcut app coordinates the delivery of haircuts to your home, office or hotel at your convenience. The team of master barbers and stylists are handpicked, vetted and carefully trained to deliver an unparalleled grooming experience.