Director Eric Jackson of Shot Glass Films, who helmed the commercial, was quick to point out that CO2 emissions are part of the earth's natural cycle and he used this as the central theme of the commercial. "We crafted every image to reflect the delicate balance of nature, humanity, and industry. Maintaining that harmony is the key to future growth. That's what the commercial is focused on; what we are calling 'Industrial Evolution'," added Jackson.
Shot Glass Films is known for delivering content that opens up dialogue about green topics. They have produced other environmentally friendly videos for Levi Strauss & Company, California Water Service Group, Edison International, and San Diego Gas & Electric.
The 30-second commercial will continue until the end of the Olympics on both the CBC and TSN, conveying its industrial evolution theme. It will also continue being aired on CBC's website for an additional two weeks. CBC is Canada's oldest existing broadcast network, and TSN is the largest specialty channel in Canada. CO2 Solutions is also considering additional airing of the commercial spot on other Canadian business-related networks, and the spot can also be seen on CO2 Solutions' website (www.co2solutions.com) and social media platforms, such as Facebook, Twitter, LinkedIn and YouTube.
About Shot Glass Films
Shot Glass Films is an award-winning video production company incorporated as Showreel International, Inc. Based in Hollywood, Shot Glass provides film and video production services all across the United States. The company specializes in commercials, branded content, and corporate video. Website: www.shotglassfilms.com.
Contact: Joanna Gamez
Phone: (323) 464-5111
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SOURCE Shot Glass Films