Show off Your Perfect Silhouette in Lane Bryant's New Unlined Back Smoothing Bra and Luxurious Soft Touch Sweaters Try it during Lane Bryant's pre-Thanksgiving 40% off sale

COLUMBUS, Ohio, Nov. 1, 2010 /PRNewswire/ -- Sweaters always look and fit best when a woman's curves are hugged by the best lingerie.  No one knows curves better than Lane Bryant, and this month the nation's leading women's specialty full figured apparel retailer is launching a brand new Cacique back smoothing bra that provides the ultimate in comfort while providing a smooth silhouette from front to back - perfect under soft touch sweaters.  The new Cacique unlined back smoothing bra is the first and only full-coverage bra with LYCRA® 2.0 technology to enhance comfort, stretch and fit retention. This collection is not only comfortable and great-fitting, it is also beautiful and available in vibrant seasonal colors like ruby red and regal purple.  And now is the best time to add one or many unlined Back Smoothing bras to a lingerie collection because Lane Bryant is having an unbelievable pre-Thanksgiving sale. From November 2 - 7 absolutely everything at Lane Bryant is 40% off (except Spanx). It's the perfect time to build your work, weekend, and intimates wardrobe with the latest styles in the most luxurious fabrics.

(Photo: http://photos.prnewswire.com/prnh/20101101/CL91895 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101101/CL91895 )

"The new unlined Cacique back smoothing bra is a very supportive, comfortable and beautiful bra that will quickly become any woman's favorite piece of lingerie.  The new Back Smoothing bra enhances a woman's curves without extra padding, smoothing her appearance which allows her to look and feel great on the inside and the outside," says Lauren Tessaro, VP Merchandise Manager of Cacique at Lane Bryant.

Once a woman discovers that the unlined Cacique back smoothing bra provides a perfect silhouette, she'll notice her tops and sweaters look great too.  During the pre-Thanksgiving sale, all Lane Bryant soft touch sweaters are 40% off.  Soft touch wraps you in luxury, but it only feels expensive. They're perfect for work, play, and evenings out. For work, pair a soft touch notch-neck cardigan, Essential Lace Trim Cami and Lane Bryant's Ponte Classic Trouser from the Passport Collection by Lane Bryant.  This three-piece look will quickly become a go-to favorite.  Heading to a football game? Try a soft touch V-neck sweater (available in 8 colors), Right Fit jeans, and Lane Bryant's wide-width suede slouch boots.  It's a stylish, fun, and comfortable look.  And for night, try a tunic and a pair of jeggings.  Lane Bryant's soft touch square-neck tunic, pull-on jeggings, and suede ruffle peep toe platforms create a sexy look that is sure to turn heads.

The pre-Thanksgiving sale starts November 2.  It's a great time to stock up on wardrobe basics and hot trends and even get a head start on holiday shopping.  Every woman has Lane Bryant on her list!

About Lane Bryant - Lane Bryant is the nation's leading women's specialty full figured apparel retailer, providing stylish, high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and Cacique intimate apparel. Lane Bryant and Cacique fashions are available nationwide at its nearly 750 Lane Bryant stores, 107 Lane Bryant Outlet stores, and at lanebryant.com and cacique.com. Lane Bryant is owned and operated by Charming Shoppes, Inc. Please visit lanebryant.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



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