The SAM Awards recognize companies that push the boundaries of content activation to drive business transformation, collaboration, exceptional customer engagement and content ROI through the Showpad platform. Finalists demonstrated a measurable impact in the following five categories: Collaboration Through Content Activation, Exceptional Graphical Design, Indirect Sales Channel Enablement, Taking Content Activation to the Next Level, and Transformation & Business Impact.
The finalists were selected by an independent, global panel of judges. These included Deva Rangarajan, professor at Vlerick Business School and Director of the Vlerick Sales Expertise Center; Marc McNamara, chief enablement strategist, The Value Shift; and Paul Batten, sales enablement - global programme manager, Xerox.
"The candidates for this year's SAM Awards are exceptional," said Showpad Co-Founder and Co-CEO, Pieterjan Bouten. "Each nominee demonstrated inventive and original ways to use Showpad's content activation platform to help their sales teams and channel partners drive additional revenue."
The finalists for the 2016 SAM Awards are:
Collaboration Through Content Activation
- Roche Diagnostics
Exceptional Graphical Design
Indirect Sales Channel Enablement
Taking Content Activation to the Next Level:
Transformation & Business Impact:
"Each finalist showed the ability to innovate, grow market share and gain competitive advantage due to the impact of their content marketing efforts," said Paul Batten, sales enablement - global program manager at Xerox. "We were impressed by how the finalists were able to fundamentally change the way they conduct business by positioning their internal sales and marketing teams, and channel partners, for mutual success."
For more information on the SAM Awards, visit website.
Showpad delivers the world's most powerful content activation platform - one that makes content incredibly easy to find, present, share and measure. Showpad empowers businesses to deliver their content to the right audience at the right time with the most intuitive and robust content platform. With Showpad, sales and marketing teams work better together to engage with audiences, advance conversations, inspire loyalty and accelerate the business. The Showpad platform can be deployed quickly and scales for any company.
Founded in 2011, Showpad activates the content of over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel and Kimberly-Clark. Showpad has dual headquarters in Ghent and San Francisco - plus offices in Portland and London. For more information on Showpad, email firstname.lastname@example.org, visit www.showpad.com or follow Showpad on Twitter.
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