Shure Previews Two New Sound Isolating(TM) Earphone Models at CES 2010 SE425 and SE535 Join Shure's Line of Award-Winning Earphones

LAS VEGAS and NILES, Ill., Jan. 7 /PRNewswire/ -- Today, at the International Consumer Electronics Show (CES), Shure Incorporated will preview two additions to the Company's award-winning line of Sound Isolating(TM) earphones. Designed to meet the demanding audio specifications of live performance, the new dual driver SE425 and triple driver SE535 Sound Isolating Earphones feature a unique detachable cable, formable wire at the earpiece, superior sound isolation, and durable construction.

"Whether you're a musician, a commuter, or business traveler, you'll benefit from the painstaking level of detail that went into creating the new SE425 and SE535," said Scott Sullivan, Shure's Senior Director of Global Product Management. "More and more, the lines between amateur and professional musicians are becoming increasingly blurred. The SE425 and SE535 walk the line between being rugged and reliable enough for professional use, and portable and stylish enough to appeal to savvy consumers. We think listeners will agree - there's not another earphone out there that gives the level of detail and sophisticated sound as these do."

Shure's new SE425 and SE535 build on the Company's legacy of developing earphones with a comfortable, secure fit for professional monitoring and personal listening applications. With the new models, Shure packed enhanced sound signatures and premium speaker technology into small, lightweight, universal-fit earphones. Shure's SE425 and SE535 are the perfect complement to stage and studio monitoring systems and portable listening devices. These new models will begin to be available to consumers in mid 2010 with pricing TBD.

For more than 80 years, the Shure (www.shure.com) name has been synonymous with exceptional audio quality and industry-standard professional recording and live performance products. In the consumer arena, Shure's products bring professional sound to the everyday audiophile. Over the past six years, Shure's listening and recording products have been recognized among the best in their class with seven CES Innovation Awards for products including the SE530 Sound Isolating earphones, Music Phone Adapter (MPA) and X2u XLR-to-USB adapter. In 2010, Shure's PG27USB side address condenser microphone will claim its place among the distinguished award recipients at CES.

About Shure Incorporated

Founded in 1925, Shure Incorporated ( www.shure.com ) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:


    Mike Lohman              Gretchen Bender
    Shure Incorporated       Greenough Communications
    847-600-6417             970-980-8982
    lohman_mike@shure.com    gbender@greenoughcom.com

SOURCE Shure Incorporated



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