Sibling Group Holdings and The Partnership Create Innovative "Outsourced Marketing Department" Model
Top Atlanta Advertising Agency Expands Offerings to Help Education Solution Company Accelerate Growth
ATLANTA, Feb. 27, 2012 /PRNewswire/ -- Sibling Group Holdings, Inc. (OTC-QB: SIBE, "the Company") a publicly held company with a strategy to develop and deploy 21st century teaching and learning solutions, announced that it has entered into a long-term relationship with The Partnership of Atlanta, to provide full outsourcing of all marketing, marketing research and advertising.
The Partnership of Atlanta is a leading advertising and digital marketing agency. Sibling Group Holdings is rolling out a full suite of sustainable and quality learning solutions to students, educators and administrators around the world by leveraging advanced technology and education management solutions. After an exhaustive review, Sibling Group Holdings selected The Partnership to lead their market research, identity development, digital marketing, marketing planning and media advertising initiatives.
"We are an aggressive and fast-moving company that needs a marketing partner that can meet our many needs. We also wanted a team with a proven track record of performance in today's competitive digital marketplace," says Rob Copenhaver, Chief Executive Officer of Sibling Group Holdings. "The Partnership clearly demonstrated they understand our business strategy, can get the results we need and can help us proactively. This outsource marketing agreement allows us to continue to place the emphasis on our solutions, rather than staffing up a completed marketing department to accommodate our marketing needs."
"We are pleased to be working with the innovative team at Sibling and our new 'outsourced marketing department' model is perfect for similar growing companies who desire to scale up without staffing up," says David Arnold, President and Founder of The Partnership. "Both Sibling and The Partnership are passionate about helping bring unified solutions and services to improve education and the education experience. We feel honored to be working side-by-side with the Sibling team to grow the company and its brands."
The outsourcing agreement is a multi-year arrangement, and provides for a complete and expandable set of services including marketing research, brand development, advertising, digital communications and acquisition-related consulting. The Company believes that an arrangement such as this will allow them access to state-of-the art information and skill sets, without investing in a large overhead and staff. "We believe the alternative would be a staff of 8 to 10 individuals over the next two years, and perhaps incremental overhead of $1 million, or more," explained Copenhaver. "Clearly this is a smart move for the Company and should benefit its shareholders not just with substantial savings, but better data, allowing us to be nimble and well-targeted as we go into the market," he said.
About Sibling Group Holdings (OTC-QB: SIBE).
The mission of Sibling Group Holdings, Inc. (OTC-QB: SIBE, "the Company") is to utilize advanced technology and education management to enhance and accelerate the delivery of 21st century learning using multiple teaching and learning modalities on a global basis. The mission will be accomplished by accessing funds from the public capital markets and melding them into a unified strategy that will help to accelerate the improvement of K-12 education across the globe. The desired result will be better educated children, a sustainable and cost effective teaching model, primarily for K-12 education, and reduced dependence on governmental funding. For a complete overview please visit the Company web site at: www.newco4education.com.
About The Partnership
The Partnership, Inc. is an integrated marketing services agency offering advertising, digital design, digital media and promotional marketing solutions. Founded in 1983, The Partnership is one of Atlanta's top 25 advertising agencies. The Partnership works with leading brands including ATC Financial, Carhartt, Crowne Plaza Hotels & Resorts, GLOCK, Holiday Inn Hotels and Resorts, InterContinental Hotels & Resorts, Peach Pass, Staybridge Suites, UHS-Pruitt Healthcare and Young's Plant Farm. The Partnership team has been recognized for creative excellence by: AIGA, Addys, American Advertising Federation, CLIO Awards, Communication Arts, EFFIE Worldwide, New York Festivals, One Show, Radio Mercury, NY Art Director's Club, the Sawyer Award, & US Film Festival. For more information visit www.thepartnership.com.
Safe Harbor: This press release may contain forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Sibling Entertainment Group Holdings, Inc. is subject to risks detailed from time to time in its publicly filed documents available at www.sec.gov. Sibling Entertainment Group Holdings, Inc. does not undertake to update any forward-looking statements that it may make to conform to actual results. All current and potential shareholders are asked to read all filings for the Company at the Securities and Exchange Commission web site, www.SEC.gov
Sibling Group Holdings, Inc.
SOURCE Sibling Group Holdings, Inc.
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