Siegel+Gale Amplifies the NETGEAR Brand Story and Visual Identity Through the Use of Customer Insights Customers see NETGEAR as the one that makes innovative networking products easy
LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the refreshed brand identity for global networking company, NETGEAR® (www.netgear.com). The refreshed brand reflects simplicity by portraying its networking products as easy to use and deploy for consumers, business professionals and service providers.
Siegel+Gale performed extensive global research and worked with NETGEAR to help articulate what it learned from customers in a compelling and differentiated way. The brand story builds off NETGEAR's innovative history with a singular focus on connectivity and the company's attention to the needs of the people who use their products.
As part of the brand development, Siegel+Gale guided NETGEAR to holistically integrate the brand promise into everything it does—from products, to online experience, to packaging, to internal communications, to support, and even to the product design.
To express the brand's new direction, Siegel+Gale optimized the existing NETGEAR logo and developed a robust visual identity system to add depth and dimension for the online, B2B, direct and retail channels. Siegel+Gale also helped to launch the brand internally through training workshops, extensive messaging and design guidelines, print and on-screen templates and a signage system for NETGEAR's offices across the globe.
"NETGEAR—one of the most competitively spirited companies in the retail, service provider and emerging SMB space—needed to stand out in a marketplace where most contenders look the same, yet fall short of what NETGEAR actually delivers," said Jason Cieslak, president, Pacific Rim of Siegel+Gale. "We were tasked with creating a consistent brand across business segments and global markets that would build on NETGEAR's strength, transcend audiences and fuel its competitive edge."
"We hired Siegel+Gale for its reputation as a global strategy, design and branding company, and challenged them with articulating a brand promise that was true to who we are, and that was very powerful across all three business segments we serve," said Robin Selden, chief marketing officer for NETGEAR.
"Their attention to detail, fact-based research and captivating design gave us the platform we need to stand out in the competitive networking space and showcase our brand."
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
NETGEAR and the NETGEAR logo are trademarks and/or registered trademarks of NETGEAR, Inc. and/or its subsidiaries in the United States and/or other countries.
PR Manager, Siegel+Gale