LOS ANGELES, March 27, 2014 /PRNewswire/ -- The Television Academy recently unveiled its new visual identity and brand positioning, developed by global strategic branding firm Siegel+Gale (www.siegelgale.com). Launched in conjunction with the Academy's announcement of its intention to build a new theatre and media center on its NoHo Arts District campus, the new brand identity is fresh, energetic and sophisticated, underscoring the work of Siegel+Gale to clarify the Television Academy's story, visually and verbally.
While best known for its annual presentation of the Primetime Emmy® Awards, the Television Academy represents much more. Siegel+Gale collaborated with the Television Academy to better position the organization and its offerings through a comprehensive brand strategy. The new brand story—we celebrate and empower storytellers to push the boundaries of what television can be—re-affirms the Television Academy's dedication to television. It speaks to the extensive offerings for members and partners, including events and programs with television's game-changers, and for the access and educational opportunities the Academy's Foundation provides to talented young people who are tomorrow's television professionals. All its programs involve celebrating excellence and recognizing industry achievements.
"Our new brand story applauds our heritage and looks toward the future. We are committed to being an influential partner in the evolving entertainment landscape, today and tomorrow," said Bruce Rosenblum, chairman and chief executive officer of the Television Academy. "Furthermore, television is ever-changing and is no longer limited to traditional consumption or engagement, and we are proud to be an industry leader."
To express the new direction of the brand, Siegel+Gale developed a visual identity, including a refreshed logo. For the first time, the new logo features the name of the organization as it's widely referenced: the Television Academy, versus its legal name, the Academy of Television Arts & Sciences. The logo also includes a visual palette of energetic, colorful light trails that reflects the role of the Television Academy as a portal of creativity and a conduit for content that inspires members and partners in shaping the future of television.
Complementing the visual identity is a refreshed rendering of the iconic Emmy statuette, which provides greater utility and consistency across all touchpoints, including digital and social media. During "Emmy season"—spanning the summer announcement of nominees until the fall telecast—the refreshed Television Academy logo will be used in conjunction with the newly designed Emmy statuette to create a strong connection to the Emmy Awards.
"The Television Academy is at the forefront of the entertainment industry. Before alternative content mediums became mainstream, the Television Academy was setting the standards of the future," said Jason Cieslak, president, Pacific Rim of Siegel+Gale. "The Television Academy is constantly pushing the boundaries of Television with innovation—both clearly reflected in its new brand story and identity. The Television Academy is primed for the future."
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About the Television Academy
The Television Academy seeks to expand the horizons of television excellence. It strives to empower the storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it celebrates those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television's most coveted prize, the Primetime Emmy® Award. For more information, please visit TelevisionAcademy.com/NewDestination.
PR Manager, Siegel+Gale