SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Thom Wyatt to strategy director. With more than 20 years of experience in branding, working on both the agency and client side, Wyatt brings a holistic perspective to the firm and truly understands the unique challenges clients face activating a branding program inside a large global organization.
Wyatt joins Siegel+Gale from Landor Associates, where most recently he was an executive director. There he spent seven years leading global brand programs for DC Comics, FedEx, HP, Hilton, The Home Depot and Visa, among others. He crafted the firm's brand engagement offering, and led major assignments for companies like Citi and Wells Fargo.
Wyatt's client-side experience lies with Whirlpool. As the director of marketing and innovation for KitchenAid, he focused on customer insights and innovation techniques to create meaningful brand differentiation through products, communication and customer engagement. He also helped build brand preference, deepen customer loyalty and notably, led KitchenAid to break the $1 billion sales mark.
"We are thrilled to have Thom join the Siegel+Gale team. He is a brand master that knows what it takes to get to the heart of a brand and tell a simple, differentiated story that plays globally and locally across touchpoints," said Jason Cieslak, managing director at Siegel+Gale. "His client-side experience is a tremendous advantage in helping us further understand our clients and the challenges they face. He will be an invaluable asset as we continue to define, design and deliver compelling brand experiences to our clients that are both unexpectedly fresh and remarkably clear."
Wyatt will also play a crucial role in bolstering Siegel+Gale's growing West Coast presence.
"I have long been an admirer of Siegel+Gale's 'Simple is Smart' philosophy—it's one of the many attributes that makes the firm stand out in today's marketplace," said Thom Wyatt, strategy director. "Siegel+Gale helps some of the world's most distinguished companies realize their true potential by unlocking the power of simplicity. I look forward to helping make great brands even stronger."
Wyatt has received numerous recognitions including Clio, Effie, Halo, Advertising Research Foundation awards and more. He graduated cum laude from Denison University and completed international marketing classes from Thunderbird School of Global Management.
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Jessica Abell PR Manager, Siegel+Gale email@example.com 212.453.0580