Siegel+Gale Partners with Hightail (formerly YouSendIt) on Rebrand
LOS ANGELES, Aug. 1, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion and launch of brand revitalization work for Hightail, formerly known as YouSendIt.
Hightail, which has over 43 million global users, saw the need for a new name and brand that reflects its expansion as a company with product offerings beyond file sharing. The strategy and creative work by Siegel+Gale addresses the breadth of its products, looks toward the future and expands upon Hightail's original use of sending large files.
"Hightail brings humanity to what was the YouSendIt brand," said Nikolas Contis, global director of naming for Siegel+Gale. "The new name elevates the brand, and brings forth the passion and drive of Hightail's customers."
The name Hightail suggests the ideas of speed, energy, motion, accomplishment, satisfaction and fun. Using Hightail creates a sense of empowerment, and enables customers to get things done quickly and efficiently.
"The Siegel+Gale team provided great creativity and expertise throughout our re-naming process," said Mike Trigg, chief marketing officer at Hightail. "Their branding methodology helped us arrive at a name that stands out in the category, yet remains relatable, true to our roots and resonates globally."
Hightail also launched a refreshed visual identity, including a redesigned website and mobile experience. The brand will continue to lead in the cloud file-sharing market by providing an easy and secure way to access, share and store files and folders for users across the globe.
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Hamburg, Riyadh, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
Founded in 2004, Hightail was working in the cloud before the term was even coined. At first the service (then called YouSendIt) was a simple way to send the large attachments that email couldn't process, but has since grown to offer robust online file storage, sharing and management capabilities. Today, Hightail serves more than 43 million registered users across 193 countries, including professionals at 98 percent of the Fortune 500. Aside from offering professional users a simple sharing service, its renowned reliability, untouched data security and endless innovation makes Hightail the go-to solution for businesses, big and small.
PR Manager, Siegel+Gale
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