Siegel+Gale Welcomes Back Branding Veteran in Leadership Role; Appoints Renee Peet as Group Director, Strategy of New York Office

NEW YORK, Feb. 11 /PRNewswire/ -- Global strategic branding firm Siegel+Gale, www.siegelgale.com, announced today the return of Renee Peet, appointed as group director, strategy of the firm's headquarters in New York.

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Working previously at the firm between 2000 and 2004, Peet returns to Siegel+Gale to lead strategy engagements for some of the world's most notable brands. As group director, strategy of Siegel+Gale's New York office, Peet assumes responsibility for leading the strategy group to build world-class brands through elegantly simple strategies, communications and experiences.

"So often you hear people say it's not personal, it's business," says David Srere, co-president and chief executive officer. "But welcoming Renee back to Siegel+Gale is really both. Having started her branding career at the firm, she knows who we are and what our promise is. And as we look to identify the future of brand strategy, Renee has the experience and insight to lead our B2B and consumer clients toward the fresh and intelligent branding solutions that will help their organizations realize their true potential."

During her tenure at Siegel+Gale, Peet worked largely in professional and financial services for clients such as HNTB, SunTrust DBM, ING and Morgan Stanley, with additional experience in healthcare and higher education. In her new role, Peet will bolster Siegel+Gale's multi-industry portfolio by delivering brand strategies that reflect the firm's "simple is smart" philosophy and commitment to strategic and creative integration.

"The 'simple is smart' philosophy and global platform are what drew me back to Siegel+Gale," says Peet. "I am delighted to be working on a team with so much passion for driving clarity into every customer experience, developing elegantly simple strategies, and creating true integration of strategy and design. There is no other firm that has such a unique and powerful point of view on building global brands; it's great to be back."

Prior to her return, Peet held several senior strategy roles at Desgrippes Gobe, including executive director, brand strategy and acting managing director of the New York office when the firm merged with LAGA to become BrandImage. There she led engagements for consumer brands such as Coca-Cola, Proctor & Gamble, AOL, Danone, LG and many others. Peet also spent 10 years working in high-tech product development as a technical writer and product manager for IBM and Aspect. Peet earned a B.A. in Creative Writing from the University of Arizona and an M.B.A. from Rotterdam School of Management, Erasmus Graduate School of Business in the Netherlands.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.

SOURCE Siegel+Gale