NEW YORK, Jan. 12, 2017 /PRNewswire/ -- Signpost, artificial intelligence that turns prospects into promoters for consumer brands, today welcomes Chris Masino as Senior Vice President of Revenue. In this role, Chris will be responsible for driving revenue in new and existing markets, as well as increasing predictable revenue growth and profitability.
Chris brings more than 20 years of experience to the role, from driving global business to building and leading high-performance sales teams.
"Signpost leverages innovative AI technology and data science to improve a retailer's online reputation and keep their stores connected to customers in real-time with smarter and more relevant personalized communications. By automating the entire customer relationship lifecycle Signpost helps retailers increase revenue with new customers while improving lifetime value and loyalty of existing ones," said Chris. "I look forward to being a part of the team that uses the best-in-class artificial intelligence to change the future of marketing and communication."
Prior to joining Signpost, Chris was the Senior Vice President of Global Sales at Smartling, an enterprise global content management platform for brands where he drove the company's revenue and penetrated new market segments. Previously he ran Global Sales for Jive Software where he successfully helped grow the company through an IPO. He's also held senior sales leadership roles at Mercury Interactive, HP Software, EMC and CA.
"Chris is an experienced leader with a proven track record of growing and scaling organizations. His appointment rounds out our team of top executive talent in the country, all of whom are focused on providing a world-class artificial intelligence solution to local businesses, large and small," said Signpost's CEO, Stuart Wall.
With over 7,000 customers, Signpost's Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes' "Most Promising Companies" Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product.
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