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"We find that when pharmaceutical drug manufactures or their creative agencies want to rush into a campaign, they are often not being properly advised on the regulatory compliance needed," said Lori Goldberg, CEO of Silverlight Digital. "If these issues are not addressed in the early stages of campaign creation, they can result in serious delays."
"Partnering with Silverlight Digital gives us an opportunity to address both sides of the digital equation," added Pablo Mejia, Agency Development Manager for Google. "We can address the creative and media buying questions as well as the guidelines required by Google and the FDA to run an effective campaign, while utilizing the best new products that Google has to offer advertisers."
The first webinar event will broadcast from Google's New York headquarters and take place on Thursday, April 7 at 2:00pm EST and will be hosted by representatives from both Google and Silverlight Digital. The webinar will include a 40-minute presentation followed by a questions and answers session where attendees interact with the hosts.
HOW TO ATTEND
If you are a digital advertiser, ad agency or creative and would like to take part in the upcoming webinar or to inquire about attending a future seminar at Google's New York headquarters, please contact Silverlight Digital using the form here:
"Dynamic Success in Google Pharmaceutical Advertising"
Thursday, April 7 at 2:00pm EST
http://www.silverlightdigital.com/pharmaceutical-and-healthcare-digital-media-learning-series/
Silverlight Digital is an official Google Partner. Our Partnership signifies that Google and Silverlight Digital are working hand-in-hand to deliver the highest quality level of service and innovation to clients.
About Silverlight Digital
Silverlight Digital is a digital media agency, 100% focused on the digital media that illuminates brands. Silverlight Digital is comprised of a diverse group of innovative industry experts who keep the spotlight on all things digital. The company looks across the entire digital spectrum to recommend the best approach for its clients, including display, search, mobile, video and social, and serves international and local clients in pharmaceuticals, healthcare, financial services, travel, retail, sports and more.
To learn more about Silverlight Digital, please visit www.silverlightdigital.com or follow us @SLDigitalMedia
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SOURCE Silverlight Digital
Related Links
http://www.silverlightdigital.com
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