2014

Simmons Hospitality Introduces New Recharge Beautyrest® Line Designed With Temperature Management

ATLANTA, May 10, 2013 /PRNewswire/ -- Simmons Bedding Company and its Hospitality Division ("Simmons Hospitality") announces the introduction of the new Recharge Beautyrest® designed to help manage temperature, promoting Recharging Sleep for weary travelers who need to Live Life Fully Charged™. The new models will debut at the 2013 Hospitality Design Expo and Conference in Las Vegas.

(Photo: http://photos.prnewswire.com/prnh/20130510/CL09450 )

In this latest evolution of the company's flagship product, Simmons Hospitality promises guests a recharging sleep experience through exceptional durability, support, undisturbed sleep and designs to help manage temperature.

"When hotel guests experience a restful night's sleep, everything's just better. The room feels larger. The food tastes tastier. The service seems friendlier—and on it goes. So to say a bed only affects how your guests sleep is only telling part of the story," said Steve Tipton, Vice President of Simmons Hospitality.  "Their sleep experience influences how they perceive their entire stay. No other item you purchase for your customers wields the power a bed does. It is the foundation of a successful property. So, why choose anything but the best? Beautyrest."

The new Recharge Beautyrest® features a proprietary EverNU® replaceable mattress top and EnduroTECH™ foundation, protecting the mattress from the ground up to ensure exceptional mattress durability. Most hotels replace their mattresses every seven years, with most replacements occurring because the mattresses' comfort level have deteriorated over time, causing the beds to lose their initial plush feel. Designed to help hotels get the most out of their mattresses, the EverNU® zip-off topper allows hotels to refresh their guests' sleep experience by replacing the mattress' top upholstery layer without replacing the bed's Pocketed Coil® springs, saving them from having to invest in a new fleet of models while the beds' constructions are still in their prime. Hotels are able to easily and inexpensively upgrade beds to newer, plusher models, as well as customize comfort levels based on guest preferences, by simply replacing the comfort layer.  

The new Recharge Beautyrest® beds come paired with an EnduroTECH™ foundation for enhanced strength and durability. The excellent support of the foundation's natural material construction -- designed to withstand years of intense use and environmentally friendly -- ensures long-lasting performance.

The recharged models marry Simmons' legendary Pocketed Coil® springs, temperature management-designed foams, gel-infused foam and AirCool® Design, helping hotel guests to sleep cool and comfortable. These elements combine to provide conforming back support and to enhance airflow and dissipate heat to help with temperature management for restful, undisturbed sleep. The line will also be pre-treated with the high-performance stain protection Nano-Tex® thanks to an exclusive agreement between Simmons and the product's exclusive distributor Applied Textiles. A leader in the hospitality bedding category, Simmons Beautyrest® is preferred by 17 of the world's top 20 hotel companies. 

For more information, please visit the Simmons Hospitality Bedding booth (#2541) at the HD Expo or go to www.simmonshospitality.com.

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

FOR INFORMATION  
Christina Schrempp
404.835.4521
cschrempp@3atlanta.com 

SOURCE Simmons Bedding Company



RELATED LINKS
http://www.simmonshospitality.com

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