Simon Boden Joins Bermuda Tourism Authority As Director Of Sales And Business Development

HAMILTON, Bermuda, Sept. 14, 2018 /PRNewswire/ -- The Bermuda Tourism Authority (BTA) has announced the appointment of Simon Boden as its new director of sales and business development. A native Bermudian, Boden brings two decades of hospitality management experience to the role, which will be based in New York City.

Boden will be responsible for guiding the sales team in prospecting for new group business opportunities, identifying and leveraging emerging industry trends, and working closely with industry partners. He will also lead participation in trade shows and sales missions building relationships with meeting, incentive and event planners.

"Simon's extensive knowledge of Bermuda's hospitality industry, as well as his management experience abroad, will be particularly valuable as he joins the Bermuda Tourism Authority team," said Victoria Isley, the BTA's Chief Sales & Marketing Officer. "His destination management experience will also prove useful as we continue to set Bermuda apart from the competition with distinctive experiences to attract meetings, conferences and incentive travel to the island."

Boden has been with the Fairmont Hotels & Resorts chain of luxury hotels since 1999, starting with Bermuda's Hamilton Princess, and then honing his skills at properties in Hawaii and Pennsylvania. He also spent seven years with the Fairmont Southampton on Bermuda's South Shore, directing its destination management company and holding senior roles in sales and revenue. Most recently, he's served as the director of sales and marketing at the Fairmont Pittsburgh since 2015.

"I am delighted to join the Bermuda Tourism Authority team, and proud to get the chance to represent my country," Boden said. "I'm excited to share the island's one-of-a-kind story and offerings, which I'm confident will bring more conferences, meetings and groups to the island."

Boden replaces Laura Saeger, who left the director of sales and business development role, in June to pursue a new career opportunity.

About Bermuda:
Out here is closer than you think. Located in the Atlantic Ocean off North Carolina's coast, the island of Bermuda is just a two-hour nonstop flight from most eastern U.S. airports. Attracting adventure seekers, explorers, romantic and originals, Bermuda is where people, cultures and an alluring mystique swirl together, connecting visitors to a place far from everyday life. The island's legendary pink-sand beaches, frozen in time historic towns and pastel-colored buildings stand out at first. But it's Bermuda's original, ever evolving take on island life that brings travelers out here again and again. The Bermuda experience is elegant, relaxed and genuinely warm, celebrating cultures, reveling in nature and staying open to whatever is around the bend.  Recently, the 35^th America's Cup, held in Bermuda May and June of 2017, brought a fresh energy to the destination with new and redeveloped hotels, must-visit attractions and restaurants adding to the island spirit. Visit  www.gotobermuda.com, www.facebook.com/bermudatourism, and www.twitter.com/bermuda.

MEDIA CONTACT:
Bermuda Tourism Authority
Adel Grobler
[email protected] / 212.889.1700

SOURCE Bermuda Tourism Authority

Related Links

https://www.gotobermuda.com