Sinaloa Selects Ogilvy PR as Agency of Record for Global Media Relations and Public Affairs Campaign
Agency Builds off its Successful Relationship with the Mexico Tourism Board
NEW YORK, March 6, 2012 /PRNewswire-USNewswire/ -- The Mexican State of Sinaloa has selected Ogilvy Public Relations (Ogilvy PR) as its global media relations, public affairs and stakeholder communications agency of record. Ogilvy PR is charged with implementing an aggressive campaign to drive tourism growth and foreign investment in Sinaloa (Mazatlan) while at the same time protecting its brand from external criticism. Ogilvy PR is also the global public relations agency of record for the Mexico Tourism Board.
"We are simply delighted to expand our global relationship with Mexico," said Jennifer Risi, EVP and Head of Ogilvy's Media Influence group. "This win is a clear demonstration of our exceptional nation branding, global media relations and government communications expertise."
Ogilvy PR has worked with the Government of Mexico for the past eighteen months completely resetting the media dialogue across the globe and in doing so reclaiming Mexico's international voice so often misrepresented in the media. 2011 was a record-breaking year for Mexico with 22.7 million international tourists visiting its sunny shores.
"Ogilvy PR is carrying out a hugely successful campaign for Mexico, helping to shift perceptions and balance the media conversation," said Oralia Rice, Sinaloa's Secretary of Tourism. "Their prowess in government communications was a deciding factor for us, and we look forward to drawing on their expertise here in Mazatlan."
Led by the agency's Media Influence team, the account will be serviced from Ogilvy PR's New York office.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Creme de la Creme) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations