"Tackling this problem involves everyone from parents to physicians to policy makers at all levels," said Rebecca Hanson, Sinclair's Senior Vice President for Strategy and Policy. "As America's first informers, broadcasters recognize that the solution starts with education and awareness through local news in our communities, where this epidemic inflicts the most pain."
"Joining the Partnership for Drug-Free Kids deepens our commitment to this ongoing, tragic story," said Scott Livingston, Sinclair's Vice President of News. "Whether it is uncovering regional heroin trafficking routes, investigating prescription drug practices, or helping families share their personal struggles and successes, our stations alert, inform and empower our viewers to take on this public health crisis." The company will support the Partnership for Drug-Free Kids awareness campaign with PSAs, digital content, social media, and continued broadcast news coverage in 2017.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. Including pending transactions, the Company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 482 channels and having affiliations with all the major networks. Sinclair is the leading local news provider in the country, as well as a producer of live sports content. Sinclair's content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.