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'Sing For Your Snack' is Back This National Pretzel Day!

Pretzelmaker® Hosts Free Soft Pretzel Giveaway & Announces $30K Donation to The VH1 Save The Music Foundation

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ATLANTA, March 23, 2011 /PRNewswire/ -- Pretzelmaker announced today that it is, once again, hosting its annual National Pretzel Day celebration on April 26th, 2011 at Pretzelmaker stores across the country*. Following tremendous success in 2010, the company has continued the popular "sing for your snack" theme for 2011. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

On April 26th, customers are invited to visit their local Pretzelmaker, sing a snippet from a song of their choice and receive a FREE soft pretzel (standard salted or unsalted) while supplies last. Patrons who prefer not to sing won't go hungry – they can simply say "National Pretzel Day" to receive their free pretzel.  

Pretzelmaker is also celebrating National Pretzel Day and the brand's support of music and the arts by announcing a $30,000 donation to the VH1 Save The Music Foundation (www.vh1savethemusic.com). The VH1 Save The Music Foundation is a leading non-profit organization dedicated to restoring instrumental music education in America's public schools and raising awareness about the importance of music as part of each child's complete education. To date, the Foundation has provided more than $47 million in new musical instruments to 1,750 public schools in more than 100 cities around the country, impacting the lives of over 1.6 million children.  

In addition to the $30,000 donation, Pretzelmaker will offer customers the chance to join with the company in support of the VH1 Save the Music Foundation through the Foundation's "Text to Give" program. From March 15th through May 31st, customers can text "PRTZLMKR" to 90999 to donate $5 to the VH1 Save the Music Foundation. The first 50 donations received via text will receive a VH1 Save the Music t-shirt from the Foundation.

"National Pretzel Day is a hallmark of the Pretzelmaker brand and we're excited to be able to treat our customers to a fresh, free pretzel again this year," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "The VH1 Save the Music Foundation is an incredible organization that is a perfect charitable partner for Pretzelmaker and we're proud to show our support to the Foundation and music education across the country through this donation."    

To find a participating Pretzelmaker location near you visit www.nationalpretzelday.com. To stay up to date on all of Pretzelmaker's products and promotions, join Pretzelmaker's exclusive e-mail fan club at www.pretzelmaker.com or become a fan of the brand on Facebook® (www.facebook.com/pretzelmaker).  

*Limit one offer per guest during the day of the promotion. Counts vary by store. Valid only at participating U.S. stores. No purchase necessary. No cash value.

About Pretzelmaker® (www.pretzelmaker.com)

Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLC (www.globalfranchise.com)

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contacts:


Jacob Hawkins

Steven Rice

Ogilvy Public Relations

Ogilvy Public Relations

404-881-2339

404-881-2317

jacob.hawkins@ogilvypr.com

steven.rice@ogilvypr.com  



For the VH1 Save The Music Foundation:


Nick Carcaterra


Susan Blond, Inc.


212.333.7728 ext. 126


nickc@susanblondinc.com




SOURCE Pretzelmaker



RELATED LINKS
http://www.pretzelmaker.com

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