SAN FRANCISCO, Nov. 18, 2015 /PRNewswire/ -- Singular, the only mobile marketing platform that unifies ad spend, app revenue and ROI in a single solution, announced today that it can now provide this data from more than 250 global mobile ad networks including Facebook, Twitter and Google.
The company, which has reported over 2 billion installs and $1 billion in ad spend through its platform since the start of the year, counts Match Group, Twitter, Kabam, Glu, Playtika, SGN, Com2Us, GSN, Poshmark, Luxe Valet and Yik Yak among its clients.
Singular is rapidly becoming the the goto platform across the industry today when it comes to ROI measurement and marketing analytics. The company solves a pressing problem among marketers which is the need to continuously pull reports manually from multiple ad networks and merge this data to calculate ROI. The process of pulling these reports with a high degree of frequency involves manually going into dozens of dashboards, exporting the data, merging it and then trying to calculate the ROI down to the campaign level. Not only is this extremely time consuming but in the majority of cases marketing teams won't be able to get the granularity they need without investing a significant amount of time spent crunching the data. This results in lost productivity, time and also often in the kind of calculation errors that take place whenever you merge multiple data sets from many different sources.
"In an industry where standardization is nonexistent and engineering resources are scarce, Singular tackles our key pain points when it comes to streamlining reporting and creative optimization. The platform eliminates day-to-day nuances and inefficiencies and allows us to focus on driving the decisions that matter," said James Peng, Head of AppAcquisition at Match.com
The company's ROI reports provide a nearly unparalleled level of detail. Customers can analyze ROI by country, ad network or any other demographic such as interests or keywords. These queries can be further refined to easily and quickly identify non-performing marketing efforts and optimize accordingly. For example, an advertiser could could run a report to see their top performing ad networks' ROI on an individual city level:
"ROI is the new gold standard by which smart advertisers measure themselves on mobile," said GadiElishayov, the company's cofounder and CEO. "Given the vast number of ad networks and publishers out there today, marketers have an increasing need to test out new ad channels beyond the large platforms in order to identify untapped high ROI users that these other ad networks or direct publishers might be able to tap into. Combining data from all of these networks and identifying the ones that perform best is only going to get more complex over time.
Marketers want to spend their time optimizing their campaigns and thinking about overarching growth strategies, not endlessly crunching spreadsheets manually. Our goal is to make it easy for these people to make smart decisions and to continue to be the one platform that can offer them all their data needs in a single, easy-to-usesolution."
Singular is the only Mobile Marketing Platform that unifies all your spend, revenue and ROI data in one place. The Singular platform provides reporting, workflow automation, predictive optimization as well as creative optimization in a single solution. The company was founded by serial entrepreneurs and former Onavo executives Gadi Elishayov, Eran Friedman and Susan Kuo and has offices in Israel and the United States. Singular is backed by blue chip investors General Catalyst.