SAN FRANCISCO, Nov. 11, 2016 /PRNewswire/ -- Singular, the unified marketing analytics platform for many of the world's largest mobile apps, has secured $15 million in Series A funding. This new round of funding comes from KDWC, Translink Capital, Telstra Ventures with follow on investment from General Catalyst. The San Francisco-based company, with regional offices in Europe and the Middle East, helps empower data oriented marketers at companies like Lyft, Twitter, Match.com and Zynga. The Singular platform connects disparate data from any digital marketing point solution provider to uncover ROI and actionable marketing insights. Singular has raised $20 million to date, and will use the latest round to accelerate product development and support international expansion.
Singular is the only marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation, all within a single application.
"Today's digital marketers are forced to use multiple vendors and point solutions in order to do their jobs properly. From ad networks, attribution providers, to CRM and business intelligence solutions, each outputs vast arrays of data," said Gadi Eliashiv, CEO of Singular. "All of these data sets are disconnected and unmanageable. This results in marketers being unable to make effective decisions let alone calculate ROI across the whole marketing stack. So, rather than building new disparate point solutions, we tackled this huge problem in a different way. We built a platform that can collect and connect with all point solution data points with a mind to unify it and therefore enable marketers to easily uncover ROI through to making actionable marketing decisions."
Singular's unified marketing analytics platform is the only solution in the market that:
- Interfaces with every digital marketing point solution and network necessary for modern day marketers to operate at scale
- Assembles the full marketing funnel for mobile and desktop marketers
- Combines attribution and cost aggregation data, creative reporting and workflow automation services in a single platform
"The growth marketing department at Lyft is primarily responsible, for increasing our market presence by acquiring and engaging new passengers and drivers," said Ran Makavy, VP of Growth at Lyft. "Operating at our scale, we have had to overcome some very complex data challenges. Specifically, the unification and analysis of our mobile and desktop marketing programs data, which is constantly streaming live from an ever growing number of marketing partners and tools. Singular solved for these complexities, by helping us unify and attribute our data, analyze our ROI and enable us to focus on our core mission - building the world's best on demand transportation network."
Since its inception in 2014, Singular has tracked and analyzed more than 6 billion installs and $3 billion in digital marketing spend across industries including commerce, travel, gaming, entertainment and on-demand services. The company processes billions of consumer marketing data points on a weekly basis from over 600 essential marketing integration partners from publishers like Facebook to CRM providers like Salesforce – all with a mind to deliver unparalleled granular insights across the entire marketing funnel through to ROI.
"What we are doing today is only the beginning," said Eliashiv. "Marketing leaders, across companies of all sizes, are facing unprecedented challenges and data overload. Our continuing company goal is to build the best marketing analytics platform to ensure our customers can not only do their job - but excel at it. The next step for us is to enable marketers to do more with their data. We want to empower them with more actionable insights to help them achieve business goals. And, we can't wait for this to happen."
Singular has built the only unified marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation all in a single application, giving marketers access to unparalleled data granularity. Best of all, getting started with Singular does not require an SDK. Since its inception in 2014, Singular has tracked and analyzed more than $3 billion in digital marketing spend across industries including commerce, travel, gaming, entertainment and on-demand services. Singular is backed by General Catalyst, KDWC Ventures, TransLink Capital and Telstra Ventures, and is headquartered in San Francisco, with offices in Europe and the Middle East. For more information, visit https://www.singular.net/.
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