WORLD CLASS COMFORT PLUS DURABLE TENCEL® FABRIC

HOUSTON, March 10, 2011 /PRNewswire/ -- Sinomax USA, a leading designer, manufacturer and distributor of memory foam bedding launches their Comfort Equation line of memory foam products during Spring Market in New York this week. The Comfort Equation line combines the best in world class memory foam comfort with the performance and durability of TENCEL®, a sustainably sourced fiber made from eucalyptus trees.

To make the new Comfort Equation line the most comfortable, Sinomax USA is covering several quality grades of memory foam, including its proprietary PureFoam™ products, with Lenzing's sustainable TENCEL® fabric. Sinomax USA, producers of CertiPUR-US® certified memory foam, have engineered this line of products to regulate temperature and help with more restful sleep.

"Our research indicates that uncomfortable sleeping is related to moisture and temperature. That's because moisture amplifies temperature-based discomfort. So, night sweats during winter will leave you feeling colder, and during summer months, perspiration on covers will make hot feel like boiling," explains Steven J. Romero, Sinomax USA Vice President of Marketing.

This line is designed to perform year round, in both warm and cold climates. Romero adds, "First, there's the pressure-point relieving comfort of our precision support memory foam products, like our PureFoam. Next, with TENCEL®, the silky soft cover performs in multiple ways to enhance your bedding experience. With moisture management, sleep is cozy and dry all night long."

Nina Nadash from Lenzing Merchandising Home Textiles, Americas, says, "It is exciting to have Sinomax's Comfort Equation line with TENCEL® available in the market. Its inclusion gives retailers the opportunity to offer consumers another complimentary level of bedding products, offering consumers the unique ability to furnish their entire bedding suite in products that offer the most comfort in a sustainable manner. "

The Comfort Equation product line will be introduced in the Gallery Showroom at 295 Fifth Ave, Suite 708, New York, NY 10016. Support profiles and product designs, plus the Cradle Pillow and a new line of seasonal items, will also be featured. Visit our showroom or website, www.sinomax-usa.com, to experience the entire new line of Sinomax USA memory foam products.

About Sinomax USA, Inc.

Sinomax USA, Inc. is a leading designer, manufacturer and distributor of CertiPUR-US® certified memory foam bedding under the ComforZen™ brand and retail private labels. The company's products are sold in Walmart, Target, Sam's Club and other leading national retailers. Headquartered in Houston, TX, Sinomax USA has vertical manufacturing facilities in Jiashan, China and Dongguan, China, as well as three distribution centers in Houston, TX; Carson, CA; and Savannah, GA.

CertiPUR-US is a registered certification mark of Alliance for Flexible Polyurethane Foam, Inc.

TENCEL® is a registered mark of Lenzing AG.

SOURCE Sinomax USA

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