SIRIUS XM to Launch Exclusive Weekly Show With Wine Expert, Social Media Commentator and Bestselling Author Gary Vaynerchuk

NEW YORK, Aug. 20 /PRNewswire-FirstCall/ -- SIRIUS XM Radio (Nasdaq: SIRI) today announced that it will launch Wine & Web with Gary Vaynerchuk, a live, two-hour weekly call-in show hosted by the wine expert, social media commentator and bestselling author. 

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Gary's unconventional commentary on wine has earned him a cult-like following and numerous fans, self-named "Vayniacs."  Using humorous expressions like "sniffy-sniff" and "The Oakmonster," he encourages straightforward wine tasting and debunks wine myths. He took the wine world by storm in 2006 by using the internet to reach millions of people through his energetic wine review video blogs on WineLibraryTV.com.

On SIRIUS XM's Wine & Web with Gary Vaynerchuk, he will help millions of satellite radio listeners across the country navigate the world and culture of wine, social media and more with his trademark wit, wisdom and fast-paced style. Wine & Web with Gary Vaynerchuk will launch Thursday, August 26 from 10:00 pm - midnight ET/7:00 pm - 9:00 pm PT on SIRIUS XM Stars Too, (SIRIUS channel 108/XM channel 139) and will air Thursdays in that timeslot. SIRIUS XM Stars Too is available to Premium Online subscribers through XM Radio Online and SIRIUS Internet Radio, and via the SIRIUS XM App for the Apple iPhone, iPod touch and several BlackBerry and Android-powered mobile devices.

Broadcasting from SIRIUS XM's Rockefeller Center studios in New York City, Gary will welcome guests from the wine, social media and tech industries and take calls from around the country. Weekly features include "Wine of the Week," on which he will try a new wine for the first time on the air, and "Site of the Week," on which he'll riff on the latest gadgets, websites, and social media trends. 

"Radio is a new platform for me and I'm thrilled to be taking to the airwaves with Wine & Web," said Gary. "I've always wanted to marry my two passions - wine and social media - and SIRIUS XM is the perfect partner for this type of show. SIRIUS XM's audience embraces creative independent thinkers and I plan to give them a show that will educate, entertain, and inspire."

"Gary's entrepreneurial spirit and energetic expertise in wine make him and Wine & Web the perfect match for satellite radio and our cutting edge, sophisticated audience," said Scott Greenstein, President and Chief Content Officer, SIRIUS XM Radio. "His passion for life and wine is infectious, and will resonate with people of all ages and backgrounds."

Gary's New York Times bestseller Crush It!: Why Now is the Time to Cash In on Your Passion maps out his road rules for how to "crush it" in today's business market by following your passion and building your own personal brand. In the spring of 2009 Gary and his brother AJ launched VaynerMedia, a digital brand building agency whose clients include the NHL, Campbell's Soup and Forbes. Gary's businesses also include his family-owned store, Wine Library in Springfield, NJ. Gary was one of the first Facebook users to max-out his friend limit, with over 17,000 requests still pending. He also has close to 1 million followers on Twitter and was included in BusinessWeek's list of the top 20 people every entrepreneur should follow.  In addition to being a rabid New York Jets fan, Gary is determined to educate the masses about wine, one "sniffy-sniff" at a time.  His unique approach to wine tasting has broadened the category, attracting a diverse fan base that includes football tailgate revelers, NASCAR fans, young professionals and senior citizens. Gary dispenses business advice and comments on emerging technologies and cultural trends at www.garyvaynerchuk.com.

For more information visit www.sirius.com and www.xmradio.com.

About SIRIUS XM Radio

SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, and traffic and weather.

SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Rosie O'Donnell, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, Bob Edwards, Chris "Mad Dog" Russo, Jimmy Buffett, The Grateful Dead, Willie Nelson, Bob Dylan and Tom Petty. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR® and major college sports.

SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.

SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.

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The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement:  general economic conditions; our dependence upon automakers and other third parties, the substantial indebtedness of SIRIUS and XM; the useful life of our satellites; and our competitive position versus other forms of audio and video entertainment.  Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward-looking statements can be found in SIRIUS' Annual Report on Form 10-K for the year ended December 31, 2009 and XM's Annual Report on Form 10-K for the year ended December 31, 2009, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov).  The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

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