"Marketo is honored to be featured in SiriusDecisions' annual report. Marketers need an engagement platform that enables them to reach their customers on every channel in a personalized and authentic way. Marketo does just that. It empowers marketers to build long-term relationships that drive value and revenue for their organizations," said Matthew Zilli, vice president of product and segment marketing, Marketo.
According to SiriusDecisions, today's empowered buyers have higher expectations from the enterprises they buy from, communicate through multiple channels, and it can be challenging to capture their attention. To overcome these challenges, marketers must embrace new technologies and solutions that will enable them to engage their customers in a personalized way wherever they are. Since the marketing platform powers the interactions between buyers and sellers, organizations need to develop a technology strategy that will help them to engage with the customers in highly personalized ways, while keeping pace with the ever-growing rate of industry expansion and consolidation.
According to the report, "Enterprise companies and organizations looking for advanced or sophisticated marketing platform features should consider having Marketo on their short list."
To learn more about Marketo, visit www.marketo.com
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers, and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint partner ecosystem, and the vast community that is the Marketo Marketing Nation, visit www.marketo.com.
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SOURCE Marketo, Inc.