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Sister Schubert's Homemade Rolls To Be 'Unwrapped' at 9 p.m. March 22 on the Food Network

Host Marc Summers Uncovers the Secrets Behind America's Favorite Frozen Yeast Rolls


News provided by

Sister Schubert's Homemade Rolls

Mar 17, 2010, 08:00 ET

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LUVERNE, Ala., March 17 /PRNewswire/ -- Sister Schubert's Homemade Rolls, the country's best-selling brand of frozen dinner rolls, will be featured on the "Feel-Good Foods" episode of "Unwrapped," the popular Food Network Show hosted by Marc Summers. Premiering March 22 at 9 p.m. EDT, the episode will show how the company brings the homemade taste of yeast rolls to families across the country. Viewers are advised to check local listing times.

During filming at the company's main bakery in Luverne, Ala. last fall, Founder Patricia "Sister Schubert" Barnes told "Unwrapped" the story of how Sister Schubert's was founded based on her grandmother's heirloom recipe for Parker House Style yeast rolls.

"We showed them how we maintain the pure and simple homemade taste of Sister Schubert's rolls while baking more than two million rolls a day," Mrs. Barnes said. "Just as my grandmother did, we insist on using quality ingredients like fresh milk, eggs and butter. And, as you'll see on the show, we still place every single roll in the pan by hand."

Karen Bailey, senior brand manager for Sister Schubert's Homemade Rolls, said demand for the homemade taste and convenience of Sister Schubert's rolls, which go from freezer to table in minutes, continues to grow. "Sister Schubert's Parker House Style Yeast Rolls continue to be the country's best-selling frozen dinner rolls, according to data from Information Research Incorporated," she said. The company recently introduced Sister Schubert's Parker House Style Mini Pans, packaged in two, 8-count pans, in addition to the existing 16-count pan.

Sister Schubert's rolls and other frozen bread products are available nationally as well as in numerous regional grocery chains and independent grocers.

About Sister Schubert's Homemade Rolls

Sister Schubert's Homemade Rolls was founded in Troy, Ala., by Patricia "Sister Schubert" Barnes in 1991. Today, it is a subsidiary of T. Marzetti Company, Lancaster Colony's specialty foods division. Sister Schubert's produces 12 varieties of rolls at three bakeries: the company headquarters in Luverne, Ala.; Saraland, Ala.; and Horse Cave, Ky. For more information, visit SisterSchuberts.com.

SOURCE Sister Schubert's Homemade Rolls

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